articles tagged 'Goodman Fielder'

Colmar Brunton award for Natures's Fresh 'No Nasties' ad

  • Ad Impact
  • December 1, 2014
  • StopPress Team
Colmar Brunton award for Natures's Fresh 'No Nasties' ad

Bread with "no nasties" wins Goodman Fielder the October 2014 Ad Impact Award from Colmar Brunton, while a slap of paint with a clap of the hands gain Clemenger BBDO a nod, and a quick save for Sealord gets Ogilvy & Mather an honourable mention.

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Goodman Fielder casts its net wide for dairy pitch

  • Advertising
  • July 16, 2013
  • Ben Fahy
Goodman Fielder casts its net wide for dairy pitch

Since the closure of Publicis Mojo at the end of last year, Goodman Fielder has been working with Joy, the agency set up by ex-Mojo chair and chief executive Graeme Wills. And, according to Goodman Fielder's PR and communications manager Ra Fletcher, it continues to do so. But it also appears to be looking at its agency options. ​

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Mojo and Lawson's aim for the funny bones with bread—and sage advice—for the Boomers

  • Advertising
  • July 17, 2012
  • StopPress Team
Mojo and Lawson's aim for the funny bones with bread—and sage advice—for the Boomers

Babyboomers are often portrayed as greedy, BMW-driving, house-hogging, tax avoiding luddites. But they also use the internet, have Facebook pages and watch YouTube. So why should they miss out on all the viral marketing fun? As no one was really catering to them specifically in this area, Publicis Mojo Auckland, Goodman Fielder Australia's Lawson's bread and The Down Low Concept have tried to fill the gap with a light-hearted look at that particular life-stage, with self-help tips delivered by one of the statesmen of Australian comedy Trevor Marmalade.

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In puns Vogel's trusts

  • Advertising
  • October 31, 2011
  • Ben Fahy
In puns Vogel's trusts

New Zealand likes Vogel's. And puns. And, when it comes to the rules around RWC advertising, loopholes. So it was no surprise to hear actual humans—not just marcomms insiders—commenting on how much they liked the combination of these three things in Publicis Mojo's recent work for the Goodman Fielder bread brand. In our eyes, it was one of the best outdoor campaigns of the year, so, as a tribute to impressive punmanship and supreme confidence, here's the lot of them, including a post-victory billboard that oozes smugness.

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