News
Dow Design buys Goodfolk, forms Dow Goodfolk
New Zealand branding agency Dow Design has acquired Auckland digital design and marketing agency Goodfolk to create a combined business called Dow Goodfolk.
Browsing: Goodfolk
News
Moving on from a ‘glorified PDF’: Goodfolk on reshaping the digital face of Fidelity Life
With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client’s willingness to listen to its agencies and the agencies’ willingness to understand their client.
Features
The contortionists: how indie agencies are filling the gaps
Margins in adland are being squeezed, leaving very little wiggle room. But where some see hopelessness, others see opportunity. And as Fleur Herscott does the indie rounds, she discovers there are a few players flexible enough to slip into the nooks and crannies in this new world.
News
Māori Television recreates the past, bringing together New Zealanders to celebrate Anzac Day
It’s been 101 years since blood was spilled at Gallipoli, but for Māori Television that blood has provided the foundation for a new campaign to show the war is a history all of Aotearoa shares, despite our own personal histories. To get people thinking about what Anzac Day means to them, Māori Television teamed up with Goodfolk to create a short-film documentary The Blood We Share.
Partner articles
The good way forward
In a business categorised by change, creative agency Goodfolk maintains focus by having a good sense of self.
News
Babich Wines says cheers to 100 years by sharing its stories
Babich Wines is celebrating its upcoming centenary by sharing 100 stories of the Babich family from the business’s long history through an integrated campaign via Goodfolk.
News
Auckland Council swears in Goodfolk and Alt Group to complete its triumvirate
Following on from Auckland Council’s appointment of DDB as its lead agency, Goodfolk has been appointed the digital communications agency and Alt Group will be responsible for arts and culture communications. This announcement brings the long-running process to an end, and gives the agencies until the next mandatory RFP process to work with the Council. PLUS: Goodfolk wins Fletcher Building account.
Opinion
It’s what’s on the inside that counts: why brands need to start fostering internal advocacy
Staff generally see more of a company’s advertising than its customers do. But even so, brands are often dropped on them from a long way up, without an explanation of the full story, or the thought process behind them. And that’s a waste of potential advocacy, says Goodfolk’s Michael Easton.
Movings & Shakings
Easterbrook completes a trio of senior appointments at Goodfolk
Auckland-based brand and communications agency Goodfolk today announced the addition of Mark Easterbrook to the newly created role of executive creative director. This move comes shortly after the agency recently made two other senior staff appointments.