Browsing: Good Books

News
Horse’s mouth: Dr Jane Cherrington
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Dr Jane Cherrington, ex-head of the Mental Health Foundation, founding partner at now 16-strong agency String Theory, research director at The Briefing and self-confirmed ‘catalyst’, wants Kiwi businesses and marketing departments to thrive, adapt and do good. Here’s how.

Opinion
The Year in Review: Corey Chalmers and Guy Roberts
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2011 wasn’t a particularly memorable year for Saatchi & Saatchi, with the pink fist debacle casting a major pall. But the new executive and creative team has shaken things up and, after winning ASB without a pitch earlier this year and releasing some of the best work of 2012, the confidence—and the quality—appears to have returned. Creative directors Corey Chalmers and Gus Roberts speak up.

News
TVCs of the Week: 13 November—UPDATED
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And we bow down and give TVC of the Week praise to Westpac’s bickering oldies, Good Books’ bodice ripper, Stickman’s chicken adulation, OPSM’s surf lifesaving tie-in and Big Little City’s visual love letter to Auckland.

News
Be still our beating hearts: String Theory and The Mill get hot and heavy for second Good Books instalment
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String Theory’s last brilliant viral effort for the Good Books charity, Metamorphosis, recently took gold and bronze at the London International Awards, and it could have another winner on its hands, as Havana Heat, the next innuendo-heavy, bodice-ripping Mills and Boon-themed instalment has just been released. And, coincidentally, it’s been created by The Mill of London, which won production company of the year at the same awards.

News
String Theory goes Gonzo for Good Books’ great cause
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To raise awareness of Good Books’ benevolent raison d’être, which is purely to raise money for Oxfam, String Theory teamed up with Buck to create the first of three videos in a digital campaign called Good Books Great Writers. It’s a stunning homage to the High Priest of Gonzo – Hunter S. Thompson, and deserves plaudits for its incredible script and spectacular imagery.