The inaugural Glossies Magazine Advertising Awards kicked off last night to smoke, meat and unfurling banners. Ecostore, Special Group and Naked Communications take top prize.
Marketing, advertising & media intelligence
The winner of the annual Glossie Award—and of the $10,000 travel prize from OMD—will be announced at an event next week. But we wanted to know if our dear, opinionated readers felt the same way as our dear, opinionated judges about the country's best magazine ad. So select your favourite ad (the list is made up of all the winners across the competition plus a few wildcard entries we felt deserved to be in the hunt for the major prize) and then click on the vote button down below.
Over the past year and a bit we've been showcasing some of the best magazine advertising in the country through The Glossies. And the time has come to hand out the annual award—and the $10,000 travel prize, which has been provided by the good folk at OMD. We'll also be handing out the StopPress people's choice award (a poll will be going up on the site next week so make sure you vote). The event will be taking place on 6 March in the printing hall at Image Centre Group and food and booze will be provided. Invites are going out today, but if you missed out and want to come along, email the MPA's commercial director Katrina Horton.
MediaWorks' Hal Crawford on the death of quality journalism, making money from news and standing out on social media
‘And’ is by no means the sexiest or most attention-grabbing word in the dictionary. But Ogilvy Wellington's clever and repetitious use of the word in a print ad for Open Polytechnic has garnered it the top spot in July’s round of the Glossies.
Due to a combination of rain fade, La Niña, the dog eating it and launching a new website, the June round of The Glossies is a bit late. But absence makes the heart grow fonder, so have a look at this month's contenders and vote for your favourite magazine ad.
As you wind down and get set for your two days off ahead of the next week, spare a thought for Colenso BBDO’s copywriter Simon Vicars. The poor bloke was sitting in an airport lounge when we called him, getting ready to wing his way to Fiji for a week’s “work”. Then we had to break the news Colenso BBDO had won the May round of The Glossies with 34 percent of the votes for its ‘Idiot’ print ad in NZ Rugby World. ‘Idiot’, part of DB Export Dry’s ‘The Wine is Over’ campaign, put itself a fare distance ahead of its closest rivals. Bettle’s Langham ad, featured in New Idea, placed second with 22 percent of votes while BCG2’s effort for Audi in Metro earned it third place with a 16 percent share of votes.
The StopPress scanner is smeared with greasy fingerprints, but it's not because we're submitting files to Scanwiches or Cat Scans. It's because we're hitting go on the May round of The Glossies. But we need your vote. So get in there and choose your favourite.
.99’s visual interpretation of getting consumers glued to products on Lasoo in NZ Marketing magazine found favour with StopPress voters, taking a 24 percent share of the 895 votes to win the March/April round of The Glossies.
The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP's Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group's Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland's multi-page execution (EBOOK_LTQG_2011_LR) in Let's Travel Golf edition (15 percent).