articles tagged 'Gladeye'

ANZ looks to the stars to connect Kiwis with Olympians

  • Sponsorship
  • July 8, 2016
  • Holly Bagge
ANZ looks to the stars to connect Kiwis with Olympians

If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen the release a TVC via True and new app that allows users to send Olympians messages through the stars (yes, you read correctly).

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Movings / Shakings: 17 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 17, 2016
  • StopPress Team
Movings / Shakings: 17 June

Industry happenings at Saatchi & Saatchi, Tower Insurance, Gladeye, MKTG, Hunch, Mango, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.

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topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Inside the gigantic multi-layered NZ Olympic Committee campaign

  • Advertising
  • April 29, 2016
  • Holly Bagge
Inside the gigantic multi-layered NZ Olympic Committee campaign

While the 2016 Rio Olympics is still a while away, the NZ Olympic Committee launched into action months ago, developing a complex, long-running campaign to start promoting New Zealand’s athletes and get Kiwis amped up for the games. Here’s a look at the cogs and wheels running this promotional beast.

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voices

Radio New Zealand embraces digital democracy for site redesign

  • Design
  • October 8, 2015
  • Holly Bagge
Radio New Zealand embraces digital democracy for site redesign

Radio New Zealand is taking the unusual step of going to its audience for suggestions for the redesign of its new website, something it says it's never done before. So does the strategy make sense? Or should it be focusing on user behaviour? PLUS: Te Papa's similar approach.

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Gladeye works its magic for Huffington Post Highline's 'massive, magisterial' big pharma expose

  • Media
  • September 17, 2015
  • Ben Fahy
Gladeye works its magic for Huffington Post Highline's 'massive, magisterial' big pharma expose

Whether it's the New York Times' oft-mentioned Snowfall, Bloomberg Businessweek's brilliant data visualisations, the story about the rise of Luis Surarez on ESPN, the custom features of Pitchfork, the clever comics of the two Tobys on The Wireless' and many more besides, digital media offers a big toolbox for storytellers. And local shop Gladeye has played a part in another impressive effort, helping to develop a 15-part online expose—or, as it's being called, “docuserial”—called 'The Miracle Industry' with Huffington Post Highline.

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Ding dong, the flash is dead

  • Opinion
  • August 13, 2015
  • Eleanor Barker
Ding dong, the flash is dead

Flash was a format that gave rise to the interactive web of today and the independent video games scene as we know it. But after security flaws have been exposed and the number of detractors has grown, its time has come, says Gladeye's Eleanor Barker.

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Sites for sore eyes: agencies and the art of online showoffery

  • web design
  • July 30, 2015
  • Ben Fahy
Sites for sore eyes: agencies and the art of online showoffery

Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it's often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.

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Mobiles, music and multiplayer gaming technology: how 2degrees let punters 'play the bridge'

  • Mobile
  • May 14, 2015
  • Ben Fahy
Mobiles, music and multiplayer gaming technology: how 2degrees let punters 'play the bridge'

For many, it was disappointing to see the Auckland Harbour Bridge return to its standard gun-metal grey hue after 2degrees, Special Group and Gladeye added some colour—and musical interactivity—to the landmark during the seven week Play The Bridge campaign. And bringing "New Zealand's largest lightshow" to life was an impressive feat of digital production problem solving and creativity.

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Slingshot website uses pink, wins award, ups conversions astronomically

  • Web Design
  • November 19, 2014
  • Jessy Edwards
Slingshot website uses pink, wins award, ups conversions astronomically

The new Slingshot website, designed by Gladeye, has rocketed its online conversions by an extraordinary 250 percent. This month the site won Best in Class in the global Interactive Media Awards. Spacing out the site, paring back the content, and liberal splashes of baby-pink, hot-pink and blush are all part of the success story.

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Movings/Shakings: 25 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 25, 2014
  • StopPress Team
Movings/Shakings: 25 July

Industry happenings at Gladeye, The Marketing Association, Fairfax, Dynamo, Sunday Punch and ANZ.

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Gladeye leads Kiwi charge at Communicator Awards with seven gongs

  • Awards
  • May 8, 2014
  • StopPress Team
Gladeye leads Kiwi charge at Communicator Awards with seven gongs

The constant stream of awards ceremonies continues unabated with the release of the voluminous list of Communicator Awards winners from all over the world. And included within this expansive archive were seven awards for Auckland-based digital agency Gladeye, which won four gold and three silver gongs.

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Inside: Gladeye

  • Digital
  • April 3, 2014
  • Ben Fahy
Inside: Gladeye

Turn up on Friday afternoon at Gladeye's Parnell office and you're likely to get a sausage as part of its weekly all-staff barbecue. Turn up at any other time during the week and you're likely to get some of the best web design and digital thinking in the country. Founder and director Tarver Graham and account director Ben Glazewski talk turkey.

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