Browsing: Gigatown

Features
TVNZ-NZ Marketing Awards 2015: Slow and steady wins the race for Chorus
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For the next few weeks, we will be showcasing all the winners of the 2015 TVNZ-NZ Marketing Awards. First up, Chorus’ Gigatown, which, after more than a year of parochial hashtags, press and Instagram videos, effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer, generated millions of dollars of media value for the brand and came away with wins in the Supreme, Utilities and Technology categories.

News
Collect your own (magazine)! Get the good oil on the best in the business with NZ Marketing’s awards special
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The country’s best marketing thinking and execution was recognised last week at the TVNZ-NZ Marketing Awards. All subscribers to NZ Marketing magazine should have received their personalised copy of the latest edition (and hopefully popped out the perforated ‘collectables’ featured on the cover). Inside you can find out why Jules Lloyd-Jones, Sam Forrest, Theresa Gattung, Chorus, Data Insight, Douglas Pharmaceuticals, Farmers Trading Company, Health Promotion Agency, Independent Liquor, Land Rover New Zealand, MediaWorks, Mitre 10, New Zealand Automobile Association, World Vision, Refresh Renovations, Sky City Auckland, Slingshot, Tait Communications and Westpac/Air New Zealand were victorious. And these case studies offer marketers of all stripes plenty of lessons worth replicating.

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Might and magic: Chorus’ Gigatown reigns supreme at TVNZ-NZ Marketing Awards, Foodstuffs’ Jules Lloyd-Jones takes top individual honour
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Almost 800 people filled The Great Room at The Langham last night to celebrate the best in the marketing business at the 24th TVNZ-NZ Marketing Awards. And Chorus’ Gigatown campaign, which effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer and generated millions of dollars of media value for the brand, took the big one, with Jules Lloyd-Jones from Foodstuffs named as the marketer of the year.

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The curtain falls on Gigatown campaign
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After thirteen months and 5.95 million tweets, the Chorus Gigatown campaign is now playing its closing scenes, and there can only be one winner. Next Wednesday the long-awaited Gigatown victor will be announced.

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Pity the fools who aren’t down with Gigatown
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Gigatowners trying to be crowned the winners of Chorus’ initiative to grant speedy internet to one lucky region are showing their creative sides as the competition hots up. The contest got its first meme recently with nice casting of The A-Team hero Mr T.