In the latest edition of the ‘Rise of the machines’ series, we chat to Vodafone’s general manager of digital and social media Geri Ellis on how the rapid progression in digital technology is impacting the teams that sit on the client side of the industry.
Last week, Vodafone released its Fantastic Fridays TVC, a creative effort that stoked the dying embers of hate that viewers still held for Rebecca Black’s 2011 viral song while simultaneously introducing the telco’s new reward programme. And while the spot was greeted with revile from some quarters, there were few complaints from the Vodafone customers who stand to receive rewards as part of the programme. Here’s a breakdown of how Fantastic Fridays has been incorporated into Vodafone’s existing MyVodafone app.
E-commerce is booming—and it’s becoming increasingly mobile. So domestic retailers will need to invest in this area if they hope to compete with international retailers, writes Geri Ellis.