articles tagged 'Genesis'

The show must go online: Genesis and Kiwibank keep viewers' eyes on the prize with sponsorship extensions

  • Media
  • October 9, 2014
  • StopPress Team
The show must go online: Genesis and Kiwibank keep viewers' eyes on the prize with sponsorship extensions

TV shows are increasingly trying to keep the audience's attention after broadcast—and, with much of the population seemingly unable to keep their eyes off their mobile devices for more than ten seconds, often during it. Sponsors associated with shows also want their share of the eyeballs. So, following on from Kiwibank's attempt to increase audience engagement with its Block Out Live Bingo-style game for The Block NZ, Genesis Energy has added another string to MKR NZ's bow with an online quiz called Guess the Ingredients.

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Kiwis tell power companies to stop the knockin', Genesis listens

  • Advertising
  • May 9, 2014
  • StopPress Team
Kiwis tell power companies to stop the knockin', Genesis listens

Genesis Energy, the largest electricity and gas retailer in the country, announced yesterday that it would not be knocking on doors and offering switching sweeteners after a survey showed, lo and behold, that New Zealanders found the practice intrusive and annoying. So it's launched a campaign via .99 and justONE that asks Kiwis to return the favour and go knocking on Genesis Energy’s door when they begin their search.

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TVCs of the Week: 23 April

  • TVC
  • April 23, 2013
  • Ben Fahy
TVCs of the Week: 23 April

DB Export's twisted love story, Genesis Energy's comparative number and a slightly frustrated Dan Carter get a back pat and a bum slap.

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.99 and Thick as Thieves master the art of comparison for Genesis brand refresh

  • Advertising
  • April 11, 2013
  • Ben Fahy
.99 and Thick as Thieves master the art of comparison for Genesis brand refresh

.99 is often thought of as a retail shop. That is its main area of expertise, of course, and there's no doubt its production processes and studio facilities are a big part of its appeal to clients—and one of the major reasons it won five out of five pitches in recent months and managed to recover super quickly from a horror year in 2012. But it has had its creative moments as well, perhaps none more so than the inflight videos for Air New Zealand, and it's shown its creative stripes once again for one of its new clients Genesis Energy, with a brand refresh that centres around a split-screen TVC that shows how the company is 'in it for you'.

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Contact Energy tries its luck elsewhere—UPDATED

  • Advertising
  • November 1, 2012
  • Ben Fahy
Contact Energy tries its luck elsewhere—UPDATED

As Genesis, the country's biggest spending energy company, gets set to announce the results of its recent pitch, Contact, the country's second biggest spending energy company, is also searching for some new agency partners, although, judging by the number of go-to industry gossips who didn't know about it, it seems to have been a slightly more exclusive affair.

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Genesis generates a shortlist—UPDATED

  • Advertising
  • October 18, 2012
  • Ben Fahy
Genesis generates a shortlist—UPDATED

Given Genesis Energy is the biggest spender in the electricity sector, clocking in with a very specific $4,408,317 in the year to July according to Nielsen's AIS data, the news it was up for pitch whipped up a bit of excitement in agency land. From what we've heard, pretty much every non-conflicted man and his dog was in the room at the RFP stage, which could either be seen as an indication Genesis was testing the whole market to find the best partner or it didn't know what kind of agency it actually wanted. But reliable sources have informed us the shortlist has now been decided on, with .99, Y&R, M&C Saatchi and DraftFCB thought to be getting set to fight it out for creative duties and Spark and Naked thought to be in the running for media.

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In the house, on the roof, with a hammer, atop a Pegasus

  • TVC
  • April 16, 2012
  • Ben Fahy

Who's it for: HRV by Y&R Auckland and Curious Film Why we like it: Comparing the quality of New Zealand with the poor quality of New Zealand's housing stock is smart idea and offers a nice combination of pride and shame. Beautifully shot, a great song and ...

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A host of freshly squeezed TVCs, packaged for your convenience

  • Advertising
  • May 2, 2011
  • Ben Fahy
A host of freshly squeezed TVCs, packaged for your convenience

When it rains it pours. After a brief dry spell on the new ad front, numerous newbies have recently been set free. So, for your viewing—and possibly even critiquing—pleasure, a selection of the freshest TV cuts, including Mitsubishi's new brand ad by Clemenger BBDO, Meridian and Assignment Group's polar expedition, TVNZ's new patriotic promo for its news and current affairs offering, State Insurance and Colenso's fireproof box promo, Sealord and Saatchi & Saatchi's wonderous condiment contraptions, DraftFCB's latest work for Genesis Energy and Gregg's and Lumino and Wag the Dog's extended, nationwide tonsil hockey tour. 

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