KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting. Thompson talks StopPress through the decision and the new offering.
Marketing, advertising & media intelligence
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks' loss to Ireland to see how marketers can better predict the future behaviour of customers.