News
Richard Thompson and Alex Radford launch digital consultancy
KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting.
Browsing: Future
News
Public Trust urges New Zealanders to get real about death and prepare for the future
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
News
A loaded question: A behind-the-scenes look at the ambitious What Next?
A basketball court doesn’t seem like the typical location to ponder what New Zealand will look like in 20-years time, but when Ruckus and TVNZ came together to find that out, it served to be the perfect base for the scale of the production. Over the last four nights, What Next? has been posing challenging questions to New Zealanders. We chat to executive producer Arwen O’Connor and director Mitchell Hawkes about bringing the ambitious task to life.
Opinion
Why the rear view mirror is like a crystal ball for marketers predicting the future
TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks loss’ to Ireland to see how marketers can better predict the future behaviour of customers.