Browsing: Future of television advertising

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Death, Taxes & TVCs—now in easy to digest video form
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Three men, three very different presentations and a multitude of ideas about what could be around the marcomms corner … for your viewing pleasure, Pure Productions has released recordings of the sage words of Colenso BBDO’s planning director James Hurman, TVWorks chief executive Jason Paris and Image Centre Group’s Mike Hutcheson from the Future of Television Advertising event it held recently. So, if you weren’t cool or important enough to actually be there, they’re certainly worth a gander. 

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Stories from the near future: Mike Hutcheson on television advertising
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Mike Hutcheson, one of the founders of Colenso and executive director of the Image Centre Group, is a well-renowned raconteur, gadabout and occasional oratorical stuntman. But no matter how many times you may have heard his anecdotes, he tells them so well and so humorously that you don’t actually mind hearing them again. And, as his holistic, semi-philosophical presentation on the future—and the past—of television advertising showed, telling stories is what advertising is all about—and, in his opinion, television is still the best way to tell them.