articles tagged 'fun'

Damon Stapleton: money, creativity and fun

  • Voices
  • January 15, 2018
  • Damon Stapleton
Damon Stapleton: money, creativity and fun
Picture taken at Yayoi Kusama exhibition

Wanting to have more fun this year, DDB chief creative officer Damon Stapleton takes a look at why creativity is more important than money.

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On the importance of fun

  • Advertising
  • December 16, 2013
  • Michael Goldthorpe
On the importance of fun

The classic 'work first, play later' incentive strategy works. But in this industry, Michael Goldthorpe thinks fun works better.

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