Browsing: Fresh Up

News
Duke marks one year with live branded sport event
By

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

News
TVCs of the Week: 29 October
By

Fresh Up’s all-too-powerful thirst quenching, perception shifting from The Warehouse, more moving personalisation from NZ Police and NZ Golf’s entertaining coattail riding.

Opinion
The Year in Review: Dave King
By

M&C Saatchi has had a good couple of years since snaffling three of AIM Proximity’s big dawgs. It won a host of new accounts last year, it recently added Orcon to the stable and it’s released some stellar work for the Police and Fire Service this year. Here’s what executive creative director Dave King made of 2011. 

News
The year in review: Paul White
By

Another crop of bright young advertising things has been put through their paces at AUT University’s School of Communications this year. And, with 12 of the 19 students who showed their wares at the end of year show getting placements, Paul White, senior lecturer/creative director of the Ad Creativity course, says it was a pretty good vintage. Here are some of the things that did and didn’t tickle his fancy in 2010.

News
Dealing with the dry horrors
By

Who it’s for: Fresh Up (Frucor) by Colenso BBDO and The Sweet Shop.

Why We like it: Thirst, apparently, is creepy. So what better way to personify it than with a dodgy masseuese who looks like the Foo Fighters’ Dave Grohl? That’s right, there’s no …