Browsing: Foundation for Youth Development

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The children: our future
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Who’s it for: Foundation of Youth Development by Ogilvy, Robber’s Dog and the kids from FYD

Why we like it: It stands up on its own as a great TV ad, but it also has a cool backstory, because the kids who feature in it are …

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Of themselves, by themselves: Ogilvy and Robber’s Dog take Kiwi whippersnappers on a creative journey
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As the old biblical adage goes, there’s nothing new under the sun, which means that cynical industry brows are usually furrowed when anyone claims to have come up with a world-first. Well, Ogilvy has laughed in the face of potential ridicule and claimed it’s done just that with a new TVC for the Foundation of Youth Development (FYD), which shows young people involved in the foundation’s programmes making a television ad about themselves. 

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Youth marketing youth
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The new blood rising through the marketing industry ranks looks promising if the winners of the New Zealand Post Targeted Communications 2009 Student Marketers of the Year award, announced at Friday nights RSVP/Nexus Awards, are anything to go by.