Pak'nSave has launched its new ‘Fridgemas’ campaign via FCB.
Marketing, advertising & media intelligence
My Food Bag’s Bargain Box has kicked off a new campaign, via Saatchi & Saatchi and Robber's Dog, featuring its young fans and the recipes they’ve learned to cook with.
Pak 'n Save has given New Zealand a tasty makeover in an ‘NZ Made Deals’ campaign, via FCB, that has seen the country's towns and cities renamed after food.
The Thug Kitchen Cookbook launched in bookstores this month, and with the tagline “Eat like you give a fuck”, you can tell their brand ethos revolves around using a lot of swear words.
We live in fat times and the supposedly duplicitous actions of the companies responsible for producing the food and drinks that play a part in this bodily expansion are often blamed for it. But the Government is attempting to address the issue and has signed off on new standards for health claims on labels that aim to reduce misleading marketing and help consumers make better-informed decisions.