articles tagged 'Fonterra'

Ads of the Week: 28 November

  • TVC of the Week
  • November 28, 2017
  • StopPress Team
Ads of the Week: 28 November

This week, the New Zealand Police, Fonterra, Greenpeace, Regal Salmon and Flick Electric have made us sit up and listen.

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Fonterra gives Kiwis the opportunity to see what's going on at the farm

  • Advertising
  • November 21, 2017
  • StopPress Team
Fonterra gives Kiwis the opportunity to see what's going on at the farm

On 10 December, farm gates will be open around the country.

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Ads of the Week: 7 November

  • TVC of the Week
  • November 7, 2017
  • StopPress Team
Ads of the Week: 7 November

A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Cannes 2017: Colenso BBDO picks up New Zealand's first gold for Fonterra 'Milk Slams'

  • Awards
  • June 19, 2017
  • StopPress Team
Cannes 2017: Colenso BBDO picks up New Zealand's first gold for Fonterra 'Milk Slams'

With Cannes kicking off over the weekend, New Zealand agencies are set to fill their suitcases with Lions – and already celebrating is Colenso BBDO, which has scored a Gold Lion in Cannes Health and Wellness category for its Fonterra ‘Milk Slams’ campaign.

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Make milk great again: Fonterra trumpets the sound of science

  • Advertising
  • January 27, 2017
  • Jihee Junn
Make milk great again: Fonterra trumpets the sound of science

After spending the early part of the summer weathering an onslaught of anger from the Lewis Road Creamery army (along with the wider dairy industry getting a smackdown after unsuccessfully complaining about a provocative Greenpeace campaign), Fonterra is trying its best to get past the white noise and get back to the facts. Not ‘alternative facts’, to borrow a Kellyanne Conway-ism, but the cold, hard, scientific ones.

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A dairy dilemma: Lewis Road Creamery takes aim at Fonterra's 'salt-of-the-earth' positioning

  • Marketing
  • December 16, 2016
  • Jihee Junn
A dairy dilemma: Lewis Road Creamery takes aim at Fonterra's 'salt-of-the-earth' positioning
A 95% Fonterra dominated world?

Fonterra's recent ad campaign has pushed hard on the "co-operative over corporate" image. But has Lewis Road Creamery's open letter shattered those efforts?

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Ads of the week: 26 April

  • TVC of the week
  • April 26, 2016
  • StopPress Team
Ads of the week: 26 April

A round of applause to Sony, Fonterra and All Blacks Tours.

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Fonterra launches Anmum baby formula in NZ, rolls out first campaign for the product

  • Advertising
  • April 22, 2016
  • StopPress Team
Fonterra launches Anmum baby formula in NZ, rolls out first campaign for the product

Fonterra has released a new campaign via Colenso BBDO for its Anmum milk formula, which launched in New Zealand this year. Each ad features a different parent dealing with the daily conundrums of looking after a child, and shows how the formula can be an aid.

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Give me a break: Anchor promotes healthy bones with x-ray casts

  • Advertising
  • April 5, 2016
  • Erin McKenzie
Give me a break: Anchor promotes healthy bones with x-ray casts

For many Kiwi kids, being active outside can come at the cost of a broken arm. But, in a new initiative by Anchor and Colenso BBDO, the fun doesn't have to be over. By continuing to place a focus on strength, the dairy brand is encouraging kids with broken bones to display their break with an 'X-Ray cast' and ‘Go Strong’ with free milk.

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A drag queen, a stuntwoman and a pair of trampolinists walk into an Anchor ad as Fonterra bets big on brand

  • Advertising
  • February 5, 2016
  • Damien Venuto
A drag queen, a stuntwoman and a pair of trampolinists walk into an Anchor ad as Fonterra bets big on brand

Fonterra is rolling out a major global platform in a bid to strengthen the Anchor brand in several international markets. Strategically developed by Colenso BBDO, various creative iterations of the core concept are set to appear in New Zealand, China and Sri Lanka (and later in Chile and Malaysia). The creative announcing the campaign to the local market is unreservedly audacious, seeming more akin to a gritty movie trailer for a series of interlinking stories than an ad for a dairy product.

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Hokey pokey on the dessert menu as Assignment wins Kapiti—UPDATED

  • Advertising
  • May 26, 2015
  • Damien Venuto
Hokey pokey on the dessert menu as Assignment wins Kapiti—UPDATED
Image credit: Heart of the City

Assignment Group has won the creative account for premium dairy brand Kapiti, following a competitive pitch thought to have involved several agencies.

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Meet the Mighties: Tim Deane

  • TVNZ-NZ Marketing Awards
  • May 25, 2015
  • StopPress Team
Meet the Mighties: Tim Deane

The official deadline may have passed, but you can still submit your entry to the 2015 TVNZ-NZ Marketing Awards. So if you feel you’ve performed heroic feats of marketing over the past year, request a late entry and you could also be Mighty Marketing material like Fonterra's Tim Deane.

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Movings|Shakings: 24 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 24, 2015
  • StopPress Team
Movings|Shakings: 24 April

Changes at ASB, Starcom/ZO, TVNZ, Ambient Group, MediaWorks and Fonterra.

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TVCs of the week: 31 March

  • TVC of the Week
  • March 31, 2015
  • StopPress Team
TVCs of the week: 31 March

A round of applause goes to Anchor, Pak 'n Save and World Vision this week.

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Dairy divinity Peter McClure shares his FMCG marketing wisdom

  • Marketing
  • January 13, 2015
  • StopPress Team
Dairy divinity Peter McClure shares his FMCG marketing wisdom

After more than a decade as managing director at SC Johnson, three years in the same role at Lion Breweries, then nearly 20 years as the boss of Fonterra Brands, there’s not much Peter McClure doesn’t know about how to launch a product. As he steps down from the role he tells Amanda Sachtleben about grabbing shoppers’ eyeballs in eight seconds, why that lightproof milk bottle wasn’t actually a flop and the reason entrepreneurs have a marketing jump on the corporates.

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