Browsing: Flying Start

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Below the Line stirs up Kiwi appetite for Weet-Bix
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Below the Line has crafted the Kiwi rewards programme for Sanitarium’s Weet-bix brand with an app that lets people redeem rewards for products, vouchers, experiences and competition entries. Identifying and signing reward partners was the biggest challenge for the agency, with more than $1 million of rewards offered.

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AMP implores Kiwis to empty their too-hard baskets
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They say regret is a pointless emotion, but what would ‘they’ know. So to inspire a few more Kiwis to get their ayes into gees and shake up the ‘ahhh, I’ll do it tomorrow’ attitude, AMP, Running With Scissors, DNA and Bloodhound Media have got together to launch the ‘act today, own tomorrow’ campaign.

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Test drives, awkwardness and tinkering
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Who’s it for: ASB by Droga5 and The Sweet Shop

Why we like it: It’s a good way to explain why ASB is better than its competitors. It’s got some added gravitas with the voice talent of Dame Judi Dench. And it’s a nice …

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McD’s pumps up the patriotism for ‘Just Because’ push
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 Whether it’s banks, bacon, lamb, insurance or telcos, there’s no shortage of brands trying to tap into the idea of New Zealandness. And McDonald’s and DDB have just launched a campaign for two particularly Kiwi products that fits snugly into this jingoistic genre by focusing on idiosyncratic domestic habits.

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Beer, bellowing and books
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A number of contenders this week, but in PC gone mad Kiwi fashion, why choose one winner when you could have three winners instead?

Who’s it for: Tui by Saatchi & Saatchi and Flying Start

Why we like it: Kiwis pride themselves on their storytelling. And a wee …

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Tui barrage continues as latest ‘Brewing Legends’ ad goes live
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It’s all action for Tui at the moment: it’s just released a new Facebook app, it’s put its gnomes on TV for the first time as part of a big promotion, it’s treading a fairly fine line with some of the comments from the lovely ladies competing in the Miss Tui competition and now it’s just released the follow up to the impressive ‘Brewing Legends’ brand ad that was set free before Christmas.

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School rules
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Who’s it for: Warehouse Stationery by M&C Saatchi and Flying Start

Why we like it: How could you not like an ad that features post-it note balloons, scooters made of briefcases, cardboard buses or sellotape skateboards? It’s fun, it’s cute, it’s crafty and …