Industry happenings at FCB, Saatchi & Saatchi, Chow Group Management Limited, Postr, Thrive PR and Flying Fish.
Marketing, advertising & media intelligence
On a dark and windy night, six advertising-employed goth bands slithered into the King’s Arms, fishnets, face powder, bad eyeliner and all, to pay homage to the likes of 1980’s goth bands The Cure, The Cramps and movement-starters Bauhaus. And despite straying from the theme and playing songs which you couldn’t really call gothic, Colenso BBDO aka Pegasus and the Job Numbers were crowned the winner of this year’s Battle of the Ad Bands organised by CAANZ and Flying Fish, after a polished and upbeat set that wooed the crowd and judges alike.
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
The Health Promotion Agency for alcohol and pregnancy and FCB have released a campaign called ‘Don’t know? Don’t drink’ produced by Flying Fish, highlighting the fact that there is no known safe amount and no known safe time to drink alcohol during pregnancy.
A solemn nod of the head for Gregg's, Tip Top Bread, Vodafone and Burger King.
The Kiwi landscape stars this week as Godfrey Hirst, Tourism New Zealand and Air New Zealand take centre stage.
Tenfold Creative and Flying Fish recently joined forces to develop a nicely shot ad for spouting company Marley that draws attention to the new colour options available in the Stratus Design range. Carried by emotive musical score and slick cinematography, the new spot serves to consolidate the premier position of Marley in the spouting industry.
A congratulatory bum pat to Anchor, ASB, Pump and the Warriors this week.
Anchor's latest campaign via Colenso BBDO aims to bring some of the benefits of milk to life—and, ideally, reverse declining milk consumption—by showing a selection of real stories. And, following on from the first teeth-related ad, it's moved onto showing how it helps grow muscle with a beautifully made spot featuring a dancer called Nathan.
Well-known director and cinematographer John Day has passed away while travelling with family and friends in India.
Axis gongs, client wins and the quality of campaigns usually define competition in the creative advertising industry. But every year, for one night, none of that matters, as the agencies take to the stage and vie for the greatest honour of them all: the Battle of the Ad Bands (BOTAB) title. This year was no different. A total of 550 fans converged at the Kings Arms to watch the madness unfold as Pegasus and The Job Numbers (Colenso BBDO), The Gypsy Thieves (DDB), The OG Villains (Ogilvy & Mather), The Expendables 5 (Sugar & Partners and String Theory), Foote Cone (FCB), Dooya (WhybinTBWA/DAN), Building 7 (Flying Fish) and The Chased (OMD) took a moment away from their day jobs to slap the bass in front of three judges.
Kiwi freestyle motocross madman Levi Sherwood is right up there—literally—on the world stage. He won the 2012 Red Bull X-Fighters World Tour, and he's started well this year after winning the first stop of the series in Mexico City. And, as part of his association with Red Bull, Flying Fish director—and extreme sports specialist—Ryan Heron captured him in action at his compound in Palmerston North.
A high five this week, with Stihl, Tower, Treasury, 2degrees and Woodstock tickling our extremely ticklish fancies.