Browsing: Fisher & Paykel

News
Design working: a rundown of the Best Effect Award finalists
By

Design, said Apple founder Steve Jobs, is not just what it looks like and feels like. Design is how it works. Or, put in a commercial context, whether it helps a company make money. And the Best Design Awards’ ‘Best effect’ category, whose finalists were announced this week, celebrates design that has produced a measurable effect on the success of an organisation or product, whether it be productivity, staff engagement, sales growth, bottom line or customer experience.

Movings & Shakings
Movings/Shakings: 12 November
By

APN NZ gets a new adman, Colenso BBDO adds a couple more to its flock, management shifts at Haystac, Jan Hellriegel aims to get Aeroplane off the ground, Jonathan Usher takes on new role with Datacom, Getty mans its new fort, Boyd PR adds a double and Mark Baillie moves up the Fisher & Paykel chain.

News
Colenso BBDO locks down Samsung, farewells Fisher & Paykel
By

Colenso BBDO has formalised its relationship with Samsung and will be the agency of record for all its various divisions, making it one of the few markets in the world where the Korean behemoth isn’t aligned with a Leo Burnett agency. But it means the agency has had to say goodbye to a long-time client, Haier-owned Fisher & Paykel.

News
Eat, share, live, life: Sonya Aitken on Fisher & Paykel’s R&D-led renaissance
By

Fisher & Paykel appliances has just launched 70 new and redesigned products across its portfolio and it’s got a new global campaign to promote them. New Zealand marketing manager Sonya Aitken, who’s currently in the midst of a national tour to show off the latest innovations to retailers and other partners, talks about being curious, changing consumers and the quest for quality.

News
Patriotism in the wash
By

Fisher & Paykel has just kicked off the global launch of 70 new locally-designed products with a roadshow in New Zealand and one of its first TV campaigns in a while. But while progress and innovation is laudable, some old features deserve to stay. And this little patriotic easter egg is one of them.

News
Alt Group keeps cookin’ in the Social Kitchen
By

All the Kiwi design shops missed out in Cannes, but Alt Group has been awarded five red dots, including a sought-after red dot: best of the best in the red dot awards in Berlin for The Social Kitchen, a project created for Fisher & Paykel in collaboration with The Engine Room restaurant and furniture design company IMO, following on from the silver Clio award it won in New York.

News
Alt Group cooks up a Clio for F&P’s Social Kitchen
By

Just four Kiwi agencies were in the running for Clio Awards, one of America’s most prestigious ad industry awards ceremonies, and only one ended up taking anything home, with Alt Group winning a silver for Fisher & Paykel’s Social Kitchen in the environmental design section.

News
Ecostore’s personalised mag covers win hearts, minds and inaugural Glossies Award
By

The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP’s Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group’s Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland’s multi-page execution (EBOOK_LTQG_2011_LR) in Let’s Travel Golf edition (15 percent).

News
Fisher & Paykel attempt to redress national sock imbalance
By

Much has been much written about the scourge of modern day washing that is the missing sock. It’s the bane of many a life, it is the subject of much conjecture and speculation and it is a mystery that, if Fisher & Paykel’s new Lost Sock campaign is anything to go by, seems likely to remain forever unsolved, because, despite the best efforts of its talented team of designers, engineers and scienticians, the appliance maker has admitted that it is the one thing it hasn’t quite managed to figure out.