The highest-circulating youth magazine in New Zealand, Creme, is to be no more with Bauer Media announcing today that the final issue will be the September 2014 edition. Creme’s decline in circulation and advertising revenue means the title is just not profitable, with publisher Fiona Lyon saying the youth market is one of the most challenging sectors in the industry with increasing numbers of teenagers choosing other platforms over print.
After ACP was purchased by Bauer last year, many have been waiting to see what ze Germans would do—and what its digital strategy would be. And, following on from the launch of Metro Eats and Metro Arts, the next cab off the digital rank is cleo.co.nz.
When Time magazine chose ‘you’ as its person of the year in 2006, it featured a little mirror on the cover. And in latest edition of Next magazine—’The You Issue – What Every Woman Needs to Know’—Bauer Media has gone for the reflective approach as well.
Wendy Rayner’s new reign, Michael Laws drops the mic, DDB makes a deposit, changes at Woman’s Weekly, no comment from Fairfax, Top Gear New Zealand heads across the ditch, Charlie’s finds a new chief, Ideas Shop adds a new general manager, Alt Group pleases ze Germans, Mi9 moves them up the chain, Simon Barnett heads back to TV, Dominic Bowden takes on X Factor, Datamine adds an ‘Owl’ and Bright Sparks beefs up in the south.
The latest magazine circulation and readership figures came out last week, replete with a few significant changes to the research methodology and mostly downward-trending numbers. But, as ex Saatchi & Saatchi big wig and current Assignment Group don Peter Cullinane discussed at the Nielsen Innovation Seminar this week, magazines still have a very good story to tell because they have higher levels of engagement than other mediums, something a few publishers are trying to tap into with recent changes to their products.
After the recent Canterbury earthquake, no-one wants to hear about any more movings and/or shakings. Except if it’s got anything to do with the enthralling recruitment carousel they call the marcomms industry.