After 167 years in business, TSB's undergone a customer-driven makeover by shortening its name and redesigning its logo. And to launch its new identity, the bank's rolled out a new advertising campaign via Special Group and Finch.
Marketing, advertising & media intelligence
Playing on the emotions of male camaraderie, the New Zealand Transport Agency and Clemenger BBDO's latest ad shows how drink driving could stop you from living your fullest life.
Kiwibank has launched a new campaign challenging Kiwis to look at their future selves in a bid to encourage them to act before it's too late.
Industry happenings at Hourigan International, Spark, Finch and Federation.
In the cut-throat world of supermarket retailing, many factors come into play when consumers make their decisions about where to shop, whether it be price, location, range or the latest collectables. But while humans like to think we’re rational creatures, we’re not and a lot of our purchasing decisions are based on whether or not we actually like a brand. New World has its fair share of nuts and bolts, price-led retail ads promoting various deals, but its brand advertising has been streets ahead of the competition in recent years and it has challenged its agencies to take creative leaps and come up with engaging ideas to capture attention. And the mad Fruit and Vege pro ad, which our judges voted as the StopPress/MediaWorks TVC of the Year, is a great example of that thinking in action.
There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO's rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.
State has released the latest chapter in its ‘Click. Done’ campaign through Colenso BBDO and Finch, which promotes its online service. This time with a new character who really digs life, but doesn’t really dig insurance.
A number of ads featuring top sports stars often revolve around them needing the very best to perform at their peak (even if it is rugby players needing the very best deodorant, hair care products or, most ridiculously, batteries). But George Weston Foods, Colenso BBDO and Finch have given that advertising cliche a bit of a nudge by focusing on a hardcore four square warrior for the launch of its new Tip Top Hi-Protein Bread.
Often ads that aim to get drivers reducing their speed involve families and children and those who would be affected most if the driver in question was to lose their life. Generally, this involves a tragic scene with a 'speed kills' tagline. But, in its new 'Reduce Speed Dial' experiment created by Colenso BBDO and Finch, Volkswagen has taken a different approach by having kids design their parents' speedometers.
Industry happenings at Prime News, Colenso BBDO, Satellite Media, Finch and Font.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn't quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers' attention and managed to take out Colmar Brunton’s Ad Impact award for November.
A 21-gun salute for Haier, Rebel Sport, Fiji Air, New World and NZ Post/Maori TV this week.
New World, Colenso BBDO and Finch recently shot an ad illustrating just how far—or not—the supermarket would go to support netball and mixed in a bit of sponsorship-based madness to add to its brilliantly bonkers brand ads. And here's a behind-the-scenes clip that shows how it all came together.
Shredded money, a superhero of the environmental persuasion and netball-mad retailers get top marks this week.
Foodstuffs continues down the absurdvertising road as New World gets hypothetical about netball sponsorship
Foodstuffs obviously isn't conducting too many drug tests on the staff in its marketing team, because after New World and Colenso BBDO went full gonzo for their two latest brand ads, it's launched another mad spot promoting its sponsorship of netball that shows it would do 'almost' anything to show their love of the sport.