articles tagged 'Finch'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

How New World and Colenso BBDO's descent into madness bore fruit

  • TVC of the Year, brought to you by MediaWorks
  • August 14, 2015
  • Ben Fahy
How New World and Colenso BBDO's descent into madness bore fruit

In the cut-throat world of supermarket retailing, many factors come into play when consumers make their decisions about where to shop, whether it be price, location, range or the latest collectables. But while humans like to think we’re rational creatures, we’re not and a lot of our purchasing decisions are based on whether or not we actually like a brand. New World has its fair share of nuts and bolts, price-led retail ads promoting various deals, but its brand advertising has been streets ahead of the competition in recent years and it has challenged its agencies to take creative leaps and come up with engaging ideas to capture attention. And the mad Fruit and Vege pro ad, which our judges voted as the StopPress/MediaWorks TVC of the Year, is a great example of that thinking in action.

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StopPress/MediaWorks TVC of the Year: New World, Vodafone and Sky take top honours

  • TVC of the Year, brought to you by MediaWorks
  • August 14, 2015
  • Ben Fahy
StopPress/MediaWorks TVC of the Year: New World, Vodafone and Sky take top honours

There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO's rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.

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State Insurance just can’t shake them blues

  • Advertising
  • August 14, 2015
  • StopPress Team
State Insurance just can’t shake them blues

State has released the latest chapter in its ‘Click. Done’ campaign through Colenso BBDO and Finch, which promotes its online service. This time with a new character who really digs life, but doesn’t really dig insurance.

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Eating to win: George Weston and Colenso BBDO promote the bread of champions

  • Advertising
  • May 22, 2015
  • StopPress Team
Eating to win: George Weston and Colenso BBDO promote the bread of champions

A number of ads featuring top sports stars often revolve around them needing the very best to perform at their peak (even if it is rugby players needing the very best deodorant, hair care products or, most ridiculously, batteries). But George Weston Foods, Colenso BBDO and Finch have given that advertising cliche a bit of a nudge by focusing on a hardcore four square warrior for the launch of its new Tip Top Hi-Protein Bread.

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VW commissions kids to help make parents safer drivers

  • Advertising
  • May 1, 2015
  • Holly Bagge
VW commissions kids to help make parents safer drivers

Often ads that aim to get drivers reducing their speed involve families and children and those who would be affected most if the driver in question was to lose their life. Generally, this involves a tragic scene with a 'speed kills' tagline. But, in its new 'Reduce Speed Dial' experiment created by Colenso BBDO and Finch, Volkswagen has taken a different approach by having kids design their parents' speedometers.

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Movings/Shakings: 30 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 30, 2015
  • StopPress Team
Movings/Shakings: 30 January

Industry happenings at Prime News, Colenso BBDO, Satellite Media, Finch and Font.

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All New World's Christmases come at once with Ad Impact Award

  • Ad Impact
  • January 27, 2015
  • StopPress Team
All New World's Christmases come at once with Ad Impact Award

New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn't quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers' attention and managed to take out Colmar Brunton’s Ad Impact award for November.

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They shoot, they score

  • PopPress
  • October 28, 2014
  • StopPress Team
They shoot, they score

New World, Colenso BBDO and Finch recently shot an ad illustrating just how far—or not—the supermarket would go to support netball and mixed in a bit of sponsorship-based madness to add to its brilliantly bonkers brand ads. And here's a behind-the-scenes clip that shows how it all came together.

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