articles tagged 'FCB'

Movings/Shakings: 17 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 17, 2017
  • StopPress Team
Movings/Shakings: 17 February

Industry happenings at FCB, Saatchi & Saatchi, Chow Group Management Limited, Postr, Thrive PR and Flying Fish.

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Water Safety NZ and ACC unleash the ‘Swim Reaper’ on Instagram

  • Advertising
  • February 2, 2017
  • StopPress Team
Water Safety NZ and ACC unleash the ‘Swim Reaper’ on Instagram

Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, rather than relaying a series of do’s and don’ts to a group that prefers not to be given orders, the government organisation has, in association with ACC, launched an Instagram campaign that gets the message across with a dark twist.

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FCB Red's Curt Munk on the future of shopper marketing

  • Advertising
  • December 13, 2016
  • Elly Strang
FCB Red's Curt Munk on the future of shopper marketing

With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB's retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.

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Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Why virtual reality is more than meets the eye for marketers

  • Opinion
  • November 22, 2016
  • Dan West
Why virtual reality is more than meets the eye for marketers

FCB hosted its monthly School House session last week to discuss the possibilities for Virtual Reality (VR) for marketers beyond just gaming and entertainment. To interrogate the topic it invited, CEO of Imersia Dr Roy Davies, co-chair of IGDA Virtual Jamie Telford, VR producer at Conical Alejandro Davila and managing director of Pik Pok Mario Wynands, to be part of a panel hosted by FCB digital strategy director Dan West.

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