While most VR games ask users to lose themselves in the experience, FCB’s latest creation for NZ Fire Service makes doing so a life or death situation. We talk to FCB’s Matt Barnes, lead creative for the Escape My House project on how the technology's immersive realism can help change behaviour for good.
Marketing, advertising & media intelligence
CAANZ has released the finalists for the upcoming Axis Awards, and it's shaping up to be Colenso BBDO’s night as it makes the list 94 times, followed by FCB Advertising and DDB Group both with 43 entries and Ogilvy & Mather behind with 42.
When Emily Isle first joined FCB New Zealand back in the mid-2000s, she was the only digital media professional there. Almost a decade after leaving for New York, she returns to the country as its new general manager of digital marketing, finding herself in a whole new digital environment.
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
Industry happenings at FCB, Saatchi & Saatchi, Chow Group Management Limited, Postr, Thrive PR and Flying Fish.
Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, rather than relaying a series of do’s and don’ts to a group that prefers not to be given orders, the government organisation has, in association with ACC, launched an Instagram campaign that gets the message across with a dark twist.
Brian van den Hurk does 'a John Key' and announces he's retiring from FCB New Zealand.
With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB's retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
After 25 successful years in the industry, Simon Teagle is hanging up his FCB head of client service hat to relax and mull over his next move. He reflects on his time in the industry, the changes he's seen and FCB.
Awash with paintings, poems, prose and quotes, FCB’s senior designer Nick McFarlane follows up from his 2013 book about propaganda with 'Hunting the Killer Idea', a book on discovering the creative process.
As celebrations kick off for the silly season, the New Zealand Direct Marketing Awards have added reason to toast with the announcement of its finalists for next year’s event.
FCB hosted its monthly School House session last week to discuss the possibilities for Virtual Reality (VR) for marketers beyond just gaming and entertainment. To interrogate the topic it invited, CEO of Imersia Dr Roy Davies, co-chair of IGDA Virtual Jamie Telford, VR producer at Conical Alejandro Davila and managing director of Pik Pok Mario Wynands, to be part of a panel hosted by FCB digital strategy director Dan West.
Hats off to Warehouse Stationery, Vodafone, MediaWorks, Rodney Wayne and The Co-operative Bank.
Pak 'n Save has given New Zealand a tasty makeover in an ‘NZ Made Deals’ campaign, via FCB, that has seen the country's towns and cities renamed after food.