A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.
Marketing, advertising & media intelligence
Plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar's flight cuts.
Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients' stories. Every once in a while, they do however use those skills to do a little self-promotion. And that's exactly what FCB did recently to celebrate its massive haul at the Effies.
Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
Comedian Thomas Sainsbury has transformed himself into a range of household items in a new campaign for Fire and Emergency New Zealand, via FCB, to encourage Kiwis to check their alarms.
This week The Warehouse, Fresh, and Fire and Emergency NZ show us how it's done.
Spark, Vodafone, Kiwibank, Banqer and Arnott's show us how it's done.
Vodafone is helping New Zealanders be business ready in a new 'Fortune favours the ready' campaign via FCB.
FCB's Simon Sievert takes a look at what makes an experience powerful enough for people to seek it out again.
With Cannes kicking off over the weekend, New Zealand agencies are set to fill their suitcases with Lions – and already celebrating is Colenso BBDO, which has scored a Gold Lion in Cannes Health and Wellness category for its Fonterra ‘Milk Slams’ campaign.
Over the past few weeks, TVNZ Blacksand has received a few slaps on account of the similarity of its work to other campaigns. We look at the fuss and whether originality still counts for anything in adland.
Fed up with the depressingly low quality of parking on our streets, two FCB creatives have launched their own form of flesh coloured justice.
Two teams of young local creatives will be jetting off to Cannes Lions Festival of Creativity to represent New Zealand in the next round of the Young Lions competition after Val Morgan New Zealand announced the winners of its National Young Lions competition at an awards show last week.