FCB's Simon Sievert takes a look at what makes an experience powerful enough for people to seek it out again.
Marketing, advertising & media intelligence
With Cannes kicking off over the weekend, New Zealand agencies are set to fill their suitcases with Lions – and already celebrating is Colenso BBDO, which has scored a Gold Lion in Cannes Health and Wellness category for its Fonterra ‘Milk Slams’ campaign.
Over the past few weeks, TVNZ Blacksand has received a few slaps on account of the similarity of its work to other campaigns. We look at the fuss and whether originality still counts for anything in adland.
Fed up with the depressingly low quality of parking on our streets, two FCB creatives have launched their own form of flesh coloured justice.
Two teams of young local creatives will be jetting off to Cannes Lions Festival of Creativity to represent New Zealand in the next round of the Young Lions competition after Val Morgan New Zealand announced the winners of its National Young Lions competition at an awards show last week.
Last night in London, local agencies showed off their talent at the D&AD Awards to win 12 pencils, including five Graphite Pencils and seven Wood.
Kiwi men have been going balls out across the country this month, and the uncouth behaviour is set to continue as it’s all part of Testicular Cancer New Zealand’s campaign, via FCB, to mark Testicular Awareness Month.
As YouTube's brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.
TSB Bank, New Zealand Fire Service and Hyundai show us how it's done.
While most VR games ask users to lose themselves in the experience, FCB’s latest creation for NZ Fire Service makes doing so a life or death situation. We talk to FCB’s Matt Barnes, lead creative for the Escape My House project on how the technology's immersive realism can help change behaviour for good.
CAANZ has released the finalists for the upcoming Axis Awards, and it's shaping up to be Colenso BBDO’s night as it makes the list 94 times, followed by FCB Advertising and DDB Group both with 43 entries and Ogilvy & Mather behind with 42.
When Emily Isle first joined FCB New Zealand back in the mid-2000s, she was the only digital media professional there. Almost a decade after leaving for New York, she returns to the country as its new general manager of digital marketing, finding herself in a whole new digital environment.
Industry happenings at FCB, Saatchi & Saatchi, Chow Group Management Limited, Postr, Thrive PR and Flying Fish.
Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, rather than relaying a series of do’s and don’ts to a group that prefers not to be given orders, the government organisation has, in association with ACC, launched an Instagram campaign that gets the message across with a dark twist.
Brian van den Hurk does 'a John Key' and announces he's retiring from FCB New Zealand.