articles tagged 'FCB'

Battle of the cultural codes: in the face of new competition, FCB promotes the work that has resonated with New Zealanders

  • Advertising
  • June 26, 2018
  • StopPress Team
Battle of the cultural codes: in the face of new competition, FCB promotes the work that has resonated with New Zealanders

It's one of the industry's great ironies: most advertising agencies very rarely take their own medicine and advertise. But FCB is an exception to that rule and it's once again showing it believes in the power of brand-building by showcasing some of the work that its long-standing research into Kiwi Cultural Codes has led to.

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Office for Seniors’ goes undercover to tackle elderly abuse

  • Advertising
  • June 25, 2018
  • StopPress Team
Office for Seniors’ goes undercover to tackle elderly abuse

The New Zealand Government’s Office for Seniors and FCB marked World Elder Abuse Awareness Day with a print campaign hidden behind crosswords.

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FCB farewells staff following account losses

  • Advertising
  • June 21, 2018
  • StopPress Team
FCB farewells staff following account losses

Following the news that FCB has lost the Volkswagen account to DDB and Paper Plus to Contagion, the agency has said goodbye to a large number of staff.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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Cannes 2018: highlights from day three

  • Awards
  • June 20, 2018
  • StopPress Team
Cannes 2018: highlights from day three

While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand's success looks to continue with more finalists announced.

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Cannes 2018: highlights from day two—UPDATED

  • Advertising
  • June 19, 2018
  • StopPress Team
Cannes 2018: highlights from day two—UPDATED

Colenso BBDO is the first New Zealand agency to make it onto the winner's board with a Bronze Lion picked up in the Health and Wellness category. It's since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.

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voices

Mitre 10 uses Kong the donkey to unveil new brand mission

  • Advertising
  • June 11, 2018
  • StopPress Team
Mitre 10 uses Kong the donkey to unveil new brand mission

An escaping pet donkey called Kong is the star of Mitre 10’s latest campaign as the company changes its brand mission.

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VTNZ appoints FCB as its new creative agency

  • Advertisement
  • May 24, 2018
  • StopPress Team
VTNZ appoints FCB as its new creative agency

VTNZ has appointed FCB New Zealand as its new creative agency, effective immediately. The win follows a three-way pitch initiated by VTNZ with a view of refreshing its current creative work.

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The Ministry of Education, FCB and a goat tackle bullying

  • Advertising
  • May 15, 2018
  • StopPress Team
The Ministry of Education, FCB and a goat tackle bullying

The Ministry of Education is taking on bullying with ‘Oat the Goat’, a prevention initiative and interactive campaign by FBC.

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Vodafone and FCB call on Kiwis to sleep in to help cancer research

  • Advertising
  • May 14, 2018
  • StopPress Team
Vodafone and FCB call on Kiwis to sleep in to help cancer research

Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone's processing power to help fast-track cancer research. In a campaign by FCB, it's showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight.

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Brand with a porpoise: The importance of an authentic brand purpose

  • Voices
  • May 7, 2018
  • David Thomason
Brand with a porpoise: The importance of an authentic brand purpose

‘Brand purposes’ might be popping up all over the place these days, but FCB’s David Thomason finds they’re often slippery beasts.

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Samsung hands consolidated account to FCB

  • Advertising
  • April 6, 2018
  • StopPress Team
Samsung hands consolidated account to FCB

StopPress understands FCB has won the Samsung account in a six-way pitch, ousting the incumbent Colenso BBDO.

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FCB elevates Blair Alexander to media managing director

  • Advertising
  • March 20, 2018
  • StopPress Team
FCB elevates Blair Alexander to media managing director

FCB has announced that Blair Alexander will take over the reins as media managing director.

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Rufus Chuter set to depart FCB—UPDATED

  • Advertising
  • March 6, 2018
  • StopPress Team
Rufus Chuter set to depart FCB—UPDATED

Managing director of FCB’s media division, Rufus Chuter, has resigned from FCB and will leave in May.

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A Tinder profile and tattoos: FCB’s Swim Reaper achieves global fandom

  • Advertising
  • February 27, 2018
  • StopPress Team
A Tinder profile and tattoos: FCB’s Swim Reaper achieves global fandom

It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.

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Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

  • Awards
  • February 22, 2018
  • StopPress Team
Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.

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