What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?
Marketing, advertising & media intelligence
Nike delves into zines to celebrate the Cortez, flaunts social media stars in street style photography
Since its debut during the 1972 Olympics, the Nike Cortez has come a long way from gracing the feet of long distance runners to the outfits of high fashion models like Bella Hadid. Now, to celebrate the shoe’s 45th anniversary, Nike NZ is dabbling in the business of zines with the launch of The Rise, a photographic exploration into self-expression and female empowerment.
Nobody expects a fast fashion chain to be both inclusive of all walks of life and sustainable in its ideals, but H&M has surprised everyone with its ‘Close the Loop’ ad. People of almost every religion, size and gender are featured, looking sleek and stylish in the company’s gears.
Jockey is continuing its long tradition of stripping the All Blacks down to their tighty whiteys with its latest winter All Colour campaign. But this year it's all about the bright colours.
Skewering the earnestness and, at times, outright ridiculousness, of the fashion industry is fairly common. But it's less common coming from the naming rights sponsor of a major fashion event. And that's what Mercedes Benz has done with its entertaining, cliche-slapping film Fistful of Wolves.
British fashion and lifestyle magazine i-D has launched its online presence in New Zealand at i-D.co and it's tapping into a few tricks of its parent company Vice to appeal to the beautiful people—and to get brands involved.
Trade Me is touting the transformation of its clothing category into a more fully fledged e-commerce experience as an opportunity for Kiwi retailers to go omni-channel. The company began the process of transformation late last year to allow greater customisation and recommendation and to target big labels users couldn't find on the site.
The creative agency True has collaborated with Adshel and the mobile application business StQry (pronounced story) to turn Britomart concourse into an ad-hoc gallery for World of WearableArt (WOW) by putting up 22 large, photographic artworks, which have been carefully chosen from 'WearableArt,' a new book that celebrates the WOW Awards Show.
Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.
Taking your design story global? Make sure you've packed your Kiwi-ness.
If Kleenex can do it with toilet paper, Kim Crawford can do it with wine. Well, kind of. As part of its Fashion Week sponsorship, the winemaker has launched a campaign in conjunction with The Business and MediaWorks where six teams of students from Whitecliffe’s Fashion School look for some inspiration in the bottle.
Fashion doyenne Trelise Cooper was all at sea today, with the first showing of her Summer 2011 range aboard the Queen Mary 2.
When it comes to being fashionable, iphones are high in the ranks. It's set to get even more fashionable with the launch of a new iPhone application for NZFashion.com. The iPhone ‘app’ replicates many of NZFashion.com’s functions by showcasing the latest NZ collections, listing stockists for ...