articles tagged 'fashion'

Well spin my fidget, my Pokemon's gone

  • Voices
  • June 21, 2017
  • Michael Goldthorpe
Well spin my fidget, my Pokemon's gone

What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?

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Nike delves into zines to celebrate the Cortez, flaunts social media stars in street style photography

  • Advertising
  • June 15, 2017
  • Jihee Junn
Nike delves into zines to celebrate the Cortez, flaunts social media stars in street style photography

Since its debut during the 1972 Olympics, the Nike Cortez has come a long way from gracing the feet of long distance runners to the outfits of high fashion models like Bella Hadid. Now, to celebrate the shoe’s 45th anniversary, Nike NZ is dabbling in the business of zines with the launch of The Rise, a photographic exploration into self-expression and female empowerment.

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H&M celebrates the dedicated followers—and recyclers—of fashion

  • PopPress
  • September 18, 2015
  • Elly Strang
H&M celebrates the dedicated followers—and recyclers—of fashion

Nobody expects a fast fashion chain to be both inclusive of all walks of life and sustainable in its ideals, but H&M has surprised everyone with its ‘Close the Loop’ ad. People of almost every religion, size and gender are featured, looking sleek and stylish in the company’s gears.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
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The height of fashion

  • PopPress
  • January 16, 2015
  • StopPress Team
The height of fashion

Skewering the earnestness and, at times, outright ridiculousness, of the fashion industry is fairly common. But it's less common coming from the naming rights sponsor of a major fashion event. And that's what Mercedes Benz has done with its entertaining, cliche-slapping film Fistful of Wolves.

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voices

Trade Me encourages e-commerce polygamy with new fashion site

  • Online
  • April 9, 2014
  • Amanda Sachtleben
Trade Me encourages e-commerce polygamy with new fashion site

Trade Me is touting the transformation of its clothing category into a more fully fledged e-commerce experience as an opportunity for Kiwi retailers to go omni-channel. The company began the process of transformation late last year to allow greater customisation and recommendation and to target big labels users couldn't find on the site.

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Britomart concourse becomes an art gallery

  • Outdoor
  • February 13, 2014
  • Damien Venuto
Britomart concourse becomes an art gallery

The creative agency True has collaborated with Adshel and the mobile application business StQry (pronounced story) to turn Britomart concourse into an ad-hoc gallery for World of WearableArt (WOW) by putting up 22 large, photographic artworks, which have been carefully chosen from 'WearableArt,' a new book that celebrates the WOW Awards Show.

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Westfield wants you to pin its fashion

  • Social media
  • August 28, 2013
  • Siobhan Keogh
Westfield wants you to pin its fashion

Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.

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Fledgling fashionistas look for a creative message in a Kim Crawford bottle

  • Advertising
  • August 28, 2012
  • StopPress Team
Fledgling fashionistas look for a creative message in a Kim Crawford bottle

If Kleenex can do it with toilet paper, Kim Crawford can do it with wine. Well, kind of. As part of its Fashion Week sponsorship, the winemaker has launched a campaign in conjunction with The Business and MediaWorks where six teams of students from Whitecliffe’s Fashion School look for some inspiration in the bottle.

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NZFashion.com gets fashionably mobile

  • Mobile
  • February 23, 2010
  • StopPress Team
NZFashion.com gets fashionably mobile

When it comes to being fashionable, iphones are high in the ranks. It's set to get even more fashionable with the launch of a new iPhone application for NZFashion.com. The iPhone ‘app’ replicates many of NZFashion.com’s functions by showcasing the latest NZ collections, listing stockists for ...

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