articles tagged 'Faris Yakob'

Marketing is a battle for the consumer's undivided attention

  • Voices
  • May 23, 2017
  • Greg Sampson
Marketing is a battle for the consumer's undivided attention

Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.

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Bauer is bringing 'advertising philosopher' Faris Yakob to New Zealand, and it's offering industry folk a chance to come along to the exclusive event

  • Sponsored post
  • April 7, 2017
  • StopPress Team
Bauer is bringing 'advertising philosopher' Faris Yakob to New Zealand, and it's offering industry folk a chance to come along to the exclusive event

Faris Yakob, an internationally renowned authority on communication strategy and technology, is coming to Auckland in April for an exclusive seminar, in association with Bauer Media. And you could be lucky enough to see him talk about the most valuable resource in the media world – attention.

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Horse's Mouth: Faris Yakob on the value of attention—and the potential for attention collapse

  • Horses's Mouth
  • February 12, 2016
  • Ben Fahy
Horse's Mouth: Faris Yakob on the value of attention—and the potential for attention collapse

There’s no shortage of international experts being flown in to New Zealand to spread their wisdom to us New Zealand savages. But very few of them are as interesting and energetic as Faris Yakob, a dreadlocked ‘advertising philosopher’, the author of Paid Attention and co-founder of Genius Steals. He was brought out by OMD to speak at its annual conference. So Ben Fahy sat down for a wide-ranging discussion about everything from the myth of originality to the fallacy of the impression to the musings of David Foster Wallace.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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