articles tagged 'Experiential'

StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

  • Podcast
  • April 13, 2017
  • Erin McKenzie
StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

It’s a question on all marketer’s minds; where should those advertising dollars be invested? Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital's ever growing number of doors to a specific demographic? NZME's general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.

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NZME launches events and experiential divisions, looks to take brands to the people

  • Media
  • February 2, 2015
  • StopPress Team
NZME launches events and experiential divisions, looks to take brands to the people

Following on from a similar move by Fairfax in July last year, NZME has now announced the launch of NZME Events and NZME Experiential in a bid to further consolidate its business in these two areas.

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Corona, Audi, ANZ and MEA Mobile show the power of the tangible in a digital world

  • Experiential
  • August 7, 2014
  • Callum Sweeney
Corona, Audi, ANZ and MEA Mobile show the power of the tangible in a digital world

At the 2014 Cannes Lions there were over 3,000 entries into the activation category alone. And, anecdotally, at least, brands in this market are spending more of their budget on real-life experiences that can then be amplified with digital and social tools. Here are a few local examples.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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TVNZ-NZ Marketing Awards 2015
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How far we have come: Mark Pickering on the rise of experiential

  • Experiential
  • December 5, 2012
  • Mark Pickering
How far we have come: Mark Pickering on the rise of experiential

As another busy summer of brand activation looms in New Zealand, EMANZ chair Mark Pickering reflects on the state of experiential marketing in New Zealand.

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Keep your eyes on the prize, not on the opposition

  • PR
  • October 29, 2012
  • Sue Hamilton
Keep your eyes on the prize, not on the opposition

They say a good idea come from anywhere. But who gets to execute—and bill for—those ideas? Sue Hamilton thinks it's time PR agencies put aside their differences, keep hunting for the Holy Grail and worry about the bill later.

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voices

PPR embraces meatspace with SublimeNZ acquisition

  • Experiential
  • October 24, 2012
  • StopPress Team
PPR embraces meatspace with SublimeNZ acquisition

They say you can't buy experience, but you can buy experiential agencies and that's what Professional Public Relations has done with the acquisition of specialist experiential marketing brand SublimeNZ, an offering it hopes to grow in Australia across PPR’s six state offices.

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