It’s a question on all marketer’s minds; where should those advertising dollars be invested? Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital's ever growing number of doors to a specific demographic? NZME's general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.
StopPress is part of ICG. We work with clients like Progressive Enterprises, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.Click here for a taste of what we do