articles tagged 'Experiential'

StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

  • Podcast
  • April 13, 2017
  • Erin McKenzie
StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

It’s a question on all marketer’s minds; where should those advertising dollars be invested? Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital's ever growing number of doors to a specific demographic? NZME's general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.

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Keep your eyes on the prize, not on the opposition

  • PR
  • October 29, 2012
  • Sue Hamilton
Keep your eyes on the prize, not on the opposition

They say a good idea come from anywhere. But who gets to execute—and bill for—those ideas? Sue Hamilton thinks it's time PR agencies put aside their differences, keep hunting for the Holy Grail and worry about the bill later.

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voices

PPR embraces meatspace with SublimeNZ acquisition

  • Experiential
  • October 24, 2012
  • StopPress Team
PPR embraces meatspace with SublimeNZ acquisition

They say you can't buy experience, but you can buy experiential agencies and that's what Professional Public Relations has done with the acquisition of specialist experiential marketing brand SublimeNZ, an offering it hopes to grow in Australia across PPR’s six state offices.

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