Browsing: Exit Films

News
TSB Bank shines a light on New Zealand’s dedicated lifeguards
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March may have brought with it the end of summer and temperatures aren’t as appealing to get in the water but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a ‘between the flags’ campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

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House of Travel creates memories, encourages kiwis to do the same
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House of Travel has teamed up with ColensoBBDO, Exit Films and Zenith Optimedia, to remind Kiwis about the importance of getting the best holiday experience for the best value. ‘The best holidays are created together’ reflects the way its consultants collaborate with customers to create moments that people will remember forever.

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More love for Kiwi agencies at AWARD Awards
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If the results coming in from the international awards shows are anything go by, then New Zealand clearly enjoyed a strong year in terms of creativity in 2013. In addition to winning several nominations toward Yellow Pencils at the D&AD Awards, Kiwi agencies also appeared consistently across most categories at the 35th edition of the AWARD Awards, which are held annually to honour the best creative communications work in the Asia Pacific region.

News
Rebel Sport and Ogilvy & Mather show their sporting stripes, focus on the details
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Hard-nosed sales messages are a hallmark of retail advertising. But the best brands try to tell a story as well and Rebel Sport has invested significantly in its brand advertising over the past few years. Judging by its impressive results, that strategy is working well and the combo approach has continued with the launch of its new brand platform, which aims to show that no-one gets sport like Rebel Sport by revealing intriguing facts about individual sports.

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TVCs of the Week: 14 May
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Huzzah! It’s DraftFCB’s entertaining attempt to reduce alcohol-related peer pressure and Y&R’s animated number for Red Cross on the dais this week.

News
M&C Saatchi stays on the guilt-trip tip with powerful fire follow-up
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Last year, M&C Saatchi and The New Zealand Fire Service decided to play the guilt card for the first time with an ad depicting the pain a father felt for having allowed his young daughter to be burnt in a house fire because he hadn’t installed smoke alarms. And, in a hard-to-watch continuation of the ‘Could you live with yourself?’ idea, it’s released a new campaign to show that “a house fire can harm you, long after it’s out.”

News
Sky and DDB’s Olympic campaign takes us inside the athletes’ minds
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When we interviewed Andy Fackrell, DDB’s new executive creative director, in the latest edition of NZ Marketing, he said we could probably expect fewer gags and more visual storytelling to come out of the agency in the next few months. And its impressive campaign to promote the Olympic coverage on Sky, a brand that’s well-renowned for taking a humorous approach to its marketing efforts, ticks both of those boxes.

News
Guilt trip campaign aims to alarm you
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M&C Saatchi and the New Zealand Fire Service have launched a new multi-media campaign ‘Could you live with yourself?’ to promote the installation of smoke alarms. Currently over 90 percent of fire fatalities the New Zealand Fire Service attends do not have working smoke alarms.