articles tagged 'eSports'

Watch this space: Sky feeds eSport growth with dedicated channel

  • Media
  • August 8, 2018
  • Erin McKenzie
Watch this space: Sky feeds eSport growth with dedicated channel

ESports are about to have a new home in New Zealand with the launch of a pop-up eSports channel on Sky. We speak to Sky TV director of strategy, George MacFarlane, about the rise of eSports, and how the new channel is set to build greater knowledge about the sport.

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Snickers plays games with the gamers

  • PopPress
  • November 12, 2015
  • StopPress Team
Snickers plays games with the gamers

Globally, eSports is surprisingly big (at least to non-gamers). And, with news that a local tournament is set to come to a Sky TV pop-up channel, it's starting to gain traction in New Zealand. At this stage, MyRepublic has put its name on the hoardings, but sponsors are few and far between for the local event and it's not clear if Sky will sell advertising around it. But due to the growing popularity of eSports among the hard to reach younger (and predominantly male) demographics, it is starting to attract interest from major brands, including Snickers, which recently punked thousands of people on the gaming platform Twitch.tv.

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Sky looks to tap into the eSports boom with pop-up channel

  • Media
  • November 11, 2015
  • Damien Venuto
Sky looks to tap into the eSports boom with pop-up channel
Image Vice.com

A longtime staple of Korean television, eSports is set to hit Kiwi television sets with Sky announcing that launch of a pop-up channel on 19 December to screen the inaugural My Republic NZGC eSports Tournament live.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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