Opinion
A Rockit a day? Why it pays to brand fresh produce
Compac’s Perry Sansom reckons that it won’t be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
Compac’s Perry Sansom reckons that it won’t be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
…as the ASA announces its new chair; TBWA\ shuffles the management and says goodbye to its general manager; Affinity ID nails a hat-trick; Kate Alexander takes over from dad at Studio Alexander; Christina Force sells her stake in the “first dedicated photographers agency in New Zealand”; Envy Studios add two to the staff roster; and DNA welcomes a large man from Northampton.