Genesis has delved into the future of energy in a new campaign that looks at how customers will have greater control of energy and perhaps even make money off it.
Marketing, advertising & media intelligence
While conserving power and lowering bills is a message often pushed by power companies, Genesis Energy is pushing a different idea, via JustOne, after teaming up with Fly Buys to reward customers' power consumption.
The Electric Kiwi has come to life in a new campaign via Saatchi & Saatchi, and it's taking on the larger competitors with their "flash offices".
The third quarter ad revenue results for the major television broadcasters were released not long ago and showed things were slowly moving back to the level of the glory days. At the time, we couldn't get hold of New Zealand Television Broadcaster's Council chief exec Rick Friesen, but he called back and, while he wasn't able to discuss results of specific broadcasters, he was able to shed some light on a few interesting sectoral trends. Not Rick Friesen