articles tagged 'email'

Fly Buys vamps up its email service

  • Advertising
  • September 26, 2016
  • StopPress Team
Fly Buys vamps up its email service

Fly Buys has added a few innovations to its service lately, having published a new and improved flyer-turned-magazine, and now it’s launched a new email approach developed with one-to-one agency JustOne.

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Email marketing is lazy, but that's not a bad thing

  • Email marketing
  • August 6, 2015
  • James Kemp
Email marketing is lazy, but that's not a bad thing

Growth HQ founder James Kemp says that part of the reason why he likes marketing automation is because he's lazy. And it comes as an added bonus that it has also generated some favourable results for his business.

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You've got (effective) mail, says NZ Post study

  • Direct
  • July 16, 2013
  • Ben Fahy
You've got (effective) mail, says NZ Post study

Direct mail doesn’t tend to get the same level of attention that other ‘sexier’ channels like online or TV get. But according to the ASA ad spend figures for 2012, it's on the rise, with addressed mail up 16 percent to $58 million. So why the increase? And is it effective? NZ Post and Key Research attempted to find out.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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TVNZ-NZ Marketing Awards 2015
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MSN weighs up the opt-ins

  • Digital
  • October 27, 2010
  • StopPress Team
MSN weighs up the opt-ins

Following on from requests from local advertisers and in an effort to replicate the success of parent ninemsn’s opt-in email initiatives, MSN New Zealand has released a new service called Hotmail Featured Offers that allows advertisers to promote their wares to local Windows Live Hotmail users.

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Jericho goes email trawling, finds Kiwi customers can't get enough of that inbox ping

  • Digital
  • August 5, 2010
  • StopPress Team
Jericho goes email trawling, finds Kiwi customers can't get enough of that inbox ping

It may be a relatively unsexy side of the digital marketing world. But there's no doubt email is powerful (read this if you don't believe it). And the Jericho Email Marketing Metrics Report for 2010, which crunched tens of millions of permission-based commercial emails in New Zealand, has shown that email drives massive readership and clicks—especially on Mondays.

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