articles tagged 'election'

Attack of the Not Election

  • Advertising
  • September 19, 2014
  • StopPress Team
Attack of the Not Election

MediaWorks' channel Four is continuing along the same lines as its The Home of Not Rugby during the 2011 Rugby World Cup, with the current campaign with Special Group of 'The Home of Not Election'. It has been promising an "entertaining escape from the political coverage dominating other media to Election Day and beyond: an invitation to take a break from the Judith Collins saga, and enjoy the brand new season of America’s Next Top Model; to get excited about upcoming new fast tracked episodes of [various shows]."

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
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The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
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The Indies
The Indies
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AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The next gay man's Gore? Civilian Party takes to TV to promote its anti-Hamilton policy

  • Advertising
  • September 17, 2014
  • StopPress Team
The next gay man's Gore? Civilian Party takes to TV to promote its anti-Hamilton policy

Politics is generally a pretty serious realm and this has been a pretty serious election. Dirty Politics. Moments of Truth. Colin Craig's face. But over the years, parties like McGillicuddy Serious (best policies: mandatory homosexuality for 33 percent of the population and setting up a Frivolous Fraud Office to investigate any fraud deemed too silly for the Serious Fraud Office) and the Bill and Ben Party (best policy: "no policies, no promises, no disappointment") have tried to see the funny side. Ben Uffindell, founder of satirical website The Civilian, added his name to that list for this election and, to the chagrin of many, The Civilian Party was given around $30,000 to spend on election advertising, which it's used some of on a TV ad to promote its desire to declare independence from Hamilton.

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From aspirational to confrontational: Green Party brings the issues into the open for election push

  • Politics
  • July 28, 2014
  • Ben Fahy
From aspirational to confrontational: Green Party brings the issues into the open for election push

For the past two elections, The Green Party's messaging has been what national campaign director Ben Youdan calls "aspirational". That's worked very well, with its vote going from five percent to 11 percent in 2011, making it by far the fastest growing party. But for the 2014 election it's getting slightly more confrontational, juxtaposing images of open-cast mines, oil spills, Auckland gridlock and poor children with its positive—and protective—campaign slogan of 'Love New Zealand'.

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