With this week marking both the International Week of the Deaf as well as the home stretch of the election, TVNZ will be giving New Zealand’s deaf community access to both a signed version and live captioning of the final 1 News debate between Bill English and Jacinda Ardern.
Marketing, advertising & media intelligence
With voting kicking off in a week's time, parties are making their voices heard in a flurry of new campaigns.
NZME has rolled out its election campaign with the help of a few children asking tough questions.
Shortland Street stars have come out to encourage the country's youth to hit the polls on election day by opening up about what matters to them in a campaign by TVNZ Blacksand and the Electoral Commission.
As the greasing up kicks into high gear for the upcoming election, there are a range of digital tools being put to use, either to tempt youngsters out to vote, give guidance or join parties. Here are a few of them.
Frucor, with the help of its long-time agency Colenso BBDO, maintained its consistency in 2011, with V continuing its run as one of the country's most innovative brands and Mountain Dew Skate Pinball taking experiential marketing to a whole new level of massiveness. Marketing director Scott Wright spills the beans.
Who it's for: Freeview Why we like it: Half the office said they vomited in their mouth and changed the channel when this chirpy old duck and her grumpy old curmudgeon husband graced their screens to tell everyone about Freeview, and the other half said they quite ...