articles tagged 'Effies'

'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking

  • Advertising
  • October 16, 2017
  • Erin McKenzie
'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking

The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year? This year’s international judge Chris Baker answers the big questions swirling around the Effies.

Read more

Transport for good

  • PopPress
  • October 8, 2015
  • StopPress Team
Transport for good

Ad industry award nights are, by their very nature, self-congratulatory. But CAANZ has added a charitable element to tonight's Effie celebrations, with two Vespas featuring designs from Dick Frizzell and Trelise Cooper going up for auction to raise funds for Breast Cancer Cure. So whether you want a more stylish commute, or you feel the need to increase the cool factor in your agency office with a piece of mechanical art, the bids will be for a good cause.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

FCB, Colenso BBDO and Barnes Catmur star in international Effies Index, DDB third in APAC Effies

  • Advertising
  • April 14, 2015
  • StopPress Team
FCB, Colenso BBDO and Barnes Catmur star in international Effies Index, DDB third in APAC Effies

The Effies Worldwide Index was released last week and, after tallying up the points earned through finalists and winners in the local Effie awards shows, FCB New Zealand and Colenso BBDO were ranked fifth and eighth respectively in the individual agency rankings, with Barnes Catmur fifth in the independent agency rankings. PLUS: all the Kiwi wins from the Asia Pacific Effies.

Read more

Winning in real-life: Mark Pickering's experiential entry tips

  • Experiential
  • July 8, 2014
  • Mark Pickering
Winning in real-life: Mark Pickering's experiential entry tips

As the gongs from the recent Cannes award nights get cleaned of their champagne and finally take their place in agency and client boardrooms across the country and a new round of New Zealand awards begins, Mark Pickering offers some tips on putting together an award-winning experiential entry. PLUS: three of his favourite experiential campaigns.

Read more
voices

'Good to great to good': the 2013 Cases for Creativity

  • Advertising
  • January 14, 2014
  • James Hurman
'Good to great to good': the 2013 Cases for Creativity

This new year we’ve again gathered together a family of campaigns that represent something of a high water mark of achievement in our industry. To be judged Gold at Cannes and then Gold at the Effies is evidence of an advertising idea that is beyond reproach, both in terms of the commercial or behavioural impact it creates for its client and the way it moves our industry forward through sheer imagination and innovation. And in 2013, 12 campaigns achieved this remarkable distinction.

Read more

Probe Toby: TBWA\'s chief creative officer agrees to live lie detector test for 'Results don't lie' climax, asks for reader questions

  • Advertising
  • October 4, 2013
  • StopPress Team
Probe Toby: TBWA\'s chief creative officer agrees to live lie detector test for 'Results don't lie' climax, asks for reader questions

Whybin\TBWA’s ‘Results Don’t Lie’ campaign for the 2013 New Zealand Effie Awards put a few creative big-wigs from New Zealand’s advertising industry in a dark room, gave them lie detector tests and asked them about the legitimacy of their most awarded campaigns. The results have been comical and controversial in equal measure and, with awards night looming, the agency has stepped it up a notch, announcing that one of its own—​chief creative officer Toby Talbot—will take to the stage for a live polygraph test as part of the evening's proceedings.

Read more

Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings

  • Advertising
  • July 30, 2013
  • StopPress Team
Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings

The 2013 Global Effie Effectiveness Index has just been released, with Colenso BBDO maintaining its position as the fifth most effective agency in the world based on 2012's award haul and Barnes, Catmur & Friends punching well above its weight to be recognised as the fifth best independent agency in the world and the leading independent agency in the Asia Pacific.

Read more

Would they lie to you? TBWA\ puts senior agency folk to the test for Effies campaign

  • Advertising
  • July 10, 2013
  • Ben Fahy
Would they lie to you? TBWA\ puts senior agency folk to the test for Effies campaign

There are many people in this world who assume those who work in the field of advertising are basically paid liars. But are they really? As part of a campaign to drum up interest in the Effies, TBWA\ has attempted to find out by filming a host of senior agency folk taking a lie detector test. And, as you’d expect, the results make for very entertaining and enlightening viewing.

Read more

They have ways of making you talk: CAANZ and TBWA\ launch Effie campaign

  • Advertising
  • June 13, 2013
  • StopPress Team
They have ways of making you talk: CAANZ and TBWA\ launch Effie campaign

There's been plenty of spy-related news recently after the Edward Snowden leak. So it's pretty good timing for the launch of CAANZ and TBWA\'s Effies call for entries campaign, which taps into the shadowy world of blacked out documents, lie-detection. and subterfuge. Perhaps they know more than they're letting on?

Read more

The rebirth of Axis

  • Advertising
  • March 1, 2013
  • Ben Fahy
The rebirth of Axis

After last year's Axis Awards, shit hit fans when two of the country's best campaigns—NZTA's Ghost Chips and Steinlager's 'We Believe'—were largely snubbed. Since then, CAANZ, the CAANZ board and a collection of the country's executive creative directors have been working together to make sure it doesn't happen again. And a few important changes were announced at an event last night at The Bluestone Room in Auckland.

Read more

Nine campaigns that found the holy grail of advertising awesomeness

  • Advertising
  • January 24, 2013
  • James Hurman
Nine campaigns that found the holy grail of advertising awesomeness

As a guest contributor for The Gunn Report, Y&R NZ's managing director James Hurman looked for the campaigns that had hit the 'high water mark of human achievement in creative communications' by winning both Cannes and Effie golds. And just nine campaigns joined this exclusive club in 2012.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit