In 2013, the students enrolled at Media Design School and AUT Adschool caught the attention of several leading agencies with work that was not only creative but also commercially viable. So impressed were the bigwigs in attendance at the end-of-year shows that they swooped in and hired several of the young bloods shortly after the event.
A collection of bureaucrats, educators and ad folk gathered together in an old building on the corner of Halsey and Packenham Streets in the Wynyard Quarter this afternoon to eat chicken sandwiches and hear about a new partnership between the Media Design School and Saatchi & Saatchi that will see the creation of a new Graduate School focused on digital innovation—and hopefully add some fuel to the ICT fire in Auckland’s innovation precinct.
Cover illustration by David Dawn
We all like to squeeze in a bit of reading over the holidays. And we’ve got just the thing: a freshly minted copy of NZ Marketing magazine. For your summer reading pleasure, we’ve compiled our extremely definitive end of year list complete with the best campaigns, the epic fails, the captivating stoushes, the most-loved things, the mergers, the departures, the ship jumpers and anything else we could squeeze in. There’s also a rare glimpse into the under-the-radar success of indie agency Shine and the rather interesting results of our Salary Survey, which was conducted by The Research Agency, filled in by more than 500 people and showed a definite desire for movement in 2012. You can read the mag the quaint, old-fashioned way by buying it at the shop or subscribing here. But because you marcomms folk are so tech-savvy, you can also download an electronic version of the magazine to your device for just $6 by heading to the Zinio site (digital subscriptions for six issues are also available for $25).