New World’s immersive in-store Easter experience broke new ground for the brand, leveraging emerging tech and capturing the hearts and minds of young would-be Easter egg hunters.
Browsing: Easter
The weather might not be promising perfect egg hunting conditions but brands across the country aren’t letting that stop them get in the Easter spirit. We check out who’s doing what this Easter.
Running around the house and backyard in search for chocolate eggs has long been the definition of Easter. Now, New World and 99 have given the popular past-time a modern day twist by putting it into an augmented reality game.
While we all tucked into hot cross buns over the long weekend, around the world people enjoyed the Easter tradition in a variety of food forms.
Easter made its annual round last weekend, which saw many of us, young and old, stuffing ourselves with chocolate in various shapes, forms and sizes, as well as letting loose some unsightly puns (sorry). Here’s a rundown on the brands that hopped on the holiday’s bandwagon.
Around 15 percent of Cadbury’s total revenue is thought to come over Easter. So it’s a very important time of year for the Kraft/Mondolez-International-owned chocolate makers. And, judging by the fact that its Easter ad won the March round of Colmar Brunton’s Ad Impact Award, it might even be higher this year.
The figures released by Paymark for March read somewhat like a patch-work quilt of spending. While weekly growth was steady nationwide, regional and industry spending was more of a mixed bag.
It wouldn’t be an ‘eggxaggeration’ to say that it’s Easter. And with Easter comes new pagan life, and with new pagan life comes news of various industry happenings about things like Cadbury, The Sweet Shop, Pead PR, Hunter, Top Gear magazine, MSN, APN, DB and Cannes.
Progressive Auckland church St Matthew-in-the-city has put up its Easter/April Fools billboard, and this one, which features Jesus on the cross saying “Well this sucks. I wonder if they’ll remember anything I said,” appears to be much more palatable to fun-hating prudes and religious zealots than the last innuendo-filled Christmas number.