It’s represented on the breakfast table in more than half of New Zealand households and it’s been the country’s number one breakfast cereal for over 70 years. And now Weet-Bix has a new, more contemporary communications campaign, courtesy of its new agency Saatchi & Saatchi.
Browsing: Dylan Harrison
There was jubilation in the Saatchi & Saatchi New Zealand ranks when it signed up Dylan Harrison as executive creative director in January. Well, he’s off again, heading back to his old network and his native Australia after taking up the role of ECD at DDB Sydney.
A couple of weeks back it was all backslaps and bumpats at Saatchi & Saatchi after it won the Sanitarium account. But this week it’s back to what seems to have become a relatively normal state of flux for the agency after a couple more high-profile additions and subtractions.
If you believe the Saatchi & Saatchi email footers, optimism abounds this year: ‘2010: Nothing is Impossible’, they claim. And the new planning and production talent added to the arsenal this week has put a bit more wind in the sails of ‘The Lovemarks Company’.
Multiple award-winning, London-based advertising creative Dylan Harrison has been appointed executive creative director of Saatchi & Saatchi New Zealand.