Browsing: Drones

News
I can feel it coming out of the air tonight
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While there are many exciting uses for drones, the most consumer-friendly use of the technology is film. Many birds don’t take too kindly to the space invaders. Privacy advocates don’t like them much either. And, as a clip that got picked up yesterday from Kor Creative showed, neither do schoolkids from Rosmini College. So in honour of the destructive kick, here are few other drone-based clips.

News
Callaghan Innovation aims to inspire some literal blue sky thinking through drone tech prize
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Recent market research has forecast the economic impact of drone technology in the USA alone to be $82 billion dollars by 2025 and it’s predicted that 80 percent of the commercial market for Unmanned Aerial Vehicles (UAV) will eventually be for agricultural uses. Given our reliance on that sector, and our history of agricultural innovation, New Zealand stands to benefit from this development. But Callaghan Innovation is also hoping to drive its use in the film and screen industry through an innovation competition.

News
“Happiness from the skies”
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When Coke comes to you and says “we want to do something with a drone” it better be awesome. Ogilvy & Mather Singapore did not disappoint with a clever little collaboration with a non-profit, the Singapore Kindness Movement recently titled “Happiness from the skies”.