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With Little Lot, charity begins on your phone
The venture that opened our desktop screens to advertisers and charities has made the shift to mobile and created a new identity, Little Lot.
The venture that opened our desktop screens to advertisers and charities has made the shift to mobile and created a new identity, Little Lot.
Turning the humble desktop wallpaper into an advertising channel in its own right has landed Nelson Rayner, founder of Kiwi startup Donate Your Desktop (DYD), the Advertising Club of New York’s Google Young Innovator Award.
An Auckland start-up is combining digital advertising and charitable causes to help improve the world—one desktop at a time. And the founders of DonateYourDesktop.co.nz hope they can soon put the screens of many millions of computers around the world to better use.