Empty nest syndrome is not a matter to take lightly and Pedigree and Colenso BBDO are hoping to provide a solution, with an initiative to rehome the thousands of dogs from around New Zealand that have been rescued from abuse and neglect.
Marketing, advertising & media intelligence
Kiwi animal behaviourist Mark Vette, the man behind Sony and FCB's 'Octographer' campaign has risen to new heights. Having already taught dogs how to drive, he figured it was high time he graced them with a captain's hat and taught them how to fly.
In order to encourage prospective pet owners to consider adopting abandoned dogs, Costa Rica-based dog rescue centre Territorio de los Zagautes commissioned the creation of a campaign that highlighted the uniqueness of mixed breeds.