Skinny Mobile’s attempt to draw attention to the supposedly profligate ways of Vodafone has backfired slightly after it was forced to modify its campaign and remove pointed references to Vodafone’s sponsorship of the Warriors.
Browsing: dna
News
Skinny backs down following Vodafone complaint about sponsorship uppercut
News
Movings/Shakings: 28 February—UPDATED
The adage that change is the only constant proves true at Whybin\TBWA, APN NZ Media, DNA and Finch. Updates regarding Finch.
News
Westfield and Persil push play
Shopping is one of the country’s favourite leisure activities. But for certain, usually non-female, demographics, the thrill of consumerism quickly wears thin. In response to this, Ikea has just developed a male creche in Australia called Manland. And, in New Zealand, as part of a programme to keep the kids entertained, Westfield BrandSpace, Persil and DNA have joined forces to create a series of new branded indoor playgrounds.