KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting. Thompson talks StopPress through the decision and the new offering.
Marketing, advertising & media intelligence
Adshel New Zealand has completed the expansion of its Adshel Live digital street furniture after adding 70 additional screens as part of the phase three roll-out.
While New Zealand’s sports teams are being put to the test on the world-stage, Manrose is putting banner ads to the challenge in a new responsive digital campaign via Havas.
In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.
Nielsen has kicked off the year by announcing its Digital Ad Ratings service is now commercially available in New Zealand, following a local trial last year and its international release in 2011. We spoke to Nielsen New Zealand director Tony Boyte about how it’s set to change the digital game by enabling advertisers to compare digital audiences to those of TV.
NZME is expanding the scope of its Vision studio by entering the lifestyle genre with a series of new shows to be rolled out across its digital channels. We chat to NZME chief commercial officer Laura Maxwell about the commercial opportunities this move has created.
At a time of significant print decline as audiences migrate to digital, the NZ Herald has avodied the downward trend by growing its print readership year on year. We chat to NZME managing editor Shayne Currie about how the team has managed to do this.
Adshel has launched New Zealand's first national digital roadside network, Adshel Live, and to celebrate its screens, it's giving Kiwis the chance to win one for themselves.
Media companies are continually pushing the strength of their particular medium (or combination of mediums). And one popular way to show off capabilities, get creatives thinking about how to use the medium effectively and line up a few leads is to run a creative competition. NZME has its Advertising Challenge. Adshel ran the Creative Challenge for its charity client Surf Lifesaving NZ. And now APN Outdoor is joining in the fun with Pixel361°, a scheme that invites creative minds to create a digital outdoor campaign to raise awareness of the Men’s Health charity.
Newcastle Brown Ale has long been know for taking the mickey with their advertising. So much so that it has become a central part of their brand identity. Now they are taking another stab at their favourite target, Super Bowl ads, with possibly their weirdest idea yet.
To celebrate the world's 'Universal Pen', Bic has sought to discover the world's 'Universal Typeface' .
Want to know what the future looks like in 20 years? What technology you’ll be using? What your house, car or even your kids will be like?
Ever felt the urge to go for a casual skydive, snowboard, mountain bike, bungee and jet boat ride all in under an hour? Did you know that this was even possible? Well, a new video from Tourism New Zealand confirms it most definitely is.
If you are sick of “having your heart toyed with like a meaningless plaything” in the real world, you now have the opportunity to experience the very same thing in the digital realm, with Wellington/Amsterdam web savants Resn creating an interactive artwork to accompany the song ‘Look Away’ from SBTRKT’s soon to be released album, Wonder Where We Land.
Useful products vs. pretty campaigns: how digital design thinking can help fight against banner blindness
In a world where ad blockers—and ad fatigue—are on the rise, embracing digital design thinking can create benefits for brands and consumers, say Josh Barr and Ben Glazewski.