articles tagged 'Digital'

Magazine 360°: top ten magazine brands for social following

  • StopPress + MPA
  • February 27, 2018
  • Georgina Harris
Magazine 360°: top ten magazine brands for social following

With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.

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Richard Thompson and Alex Radford launch digital consultancy

  • Advertising
  • December 15, 2017
  • Erin McKenzie
Richard Thompson and Alex Radford launch digital consultancy
Richard Thompson, Alex Radford

KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting. Thompson talks StopPress through the decision and the new offering.

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Adshel adds 70 screens, completes National Digital Roadside Network expansion

  • Advertising
  • November 22, 2017
  • StopPress Team
Adshel adds 70 screens, completes National Digital Roadside Network expansion

Adshel New Zealand has completed the expansion of its Adshel Live digital street furniture after adding 70 additional screens as part of the phase three roll-out.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Havas promotes Manrose with real-time sports updates

  • Advertising
  • June 22, 2017
  • StopPress Team
Havas promotes Manrose with real-time sports updates

While New Zealand’s sports teams are being put to the test on the world-stage, Manrose is putting banner ads to the challenge in a new responsive digital campaign via Havas.

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Adshel and APN Outdoor introduce new digital sites

  • Advertising
  • May 30, 2017
  • StopPress Team
Adshel and APN Outdoor introduce new digital sites

In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.

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voices

Nielsen looks to bring digital and TV audiences closer together with new measurement service

  • Advertsing
  • January 19, 2017
  • Erin McKenzie
Nielsen looks to bring digital and TV audiences closer together with new measurement service

Nielsen has kicked off the year by announcing its Digital Ad Ratings service is now commercially available in New Zealand, following a local trial last year and its international release in 2011. We spoke to Nielsen New Zealand director Tony Boyte about how it’s set to change the digital game by enabling advertisers to compare digital audiences to those of TV.

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NZME Vision announces new lifestyle shows and commercial opportunities

  • Media
  • November 3, 2016
  • Erin McKenzie
NZME Vision announces new lifestyle shows and commercial opportunities

NZME is expanding the scope of its Vision studio by entering the lifestyle genre with a series of new shows to be rolled out across its digital channels. We chat to NZME chief commercial officer Laura Maxwell about the commercial opportunities this move has created.

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Bucking the downward trend: NZME's Shayne Currie on the Herald's recent print readership growth

  • Media
  • October 11, 2016
  • StopPress Team
Bucking the downward trend: NZME's Shayne Currie on the Herald's recent print readership growth

At a time of significant print decline as audiences migrate to digital, the NZ Herald has avodied the downward trend by growing its print readership year on year. We chat to NZME managing editor Shayne Currie about how the team has managed to do this.

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Adshel rolls out digital roadside ads and competition to match

  • Advertising
  • July 12, 2016
  • StopPress Team
Adshel rolls out digital roadside ads and competition to match

Adshel has launched New Zealand's first national digital roadside network, Adshel Live, and to celebrate its screens, it's giving Kiwis the chance to win one for themselves.

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APN Outdoor greases its digital wheels (and gives Men's Health a hand) with creative competition

  • Media
  • August 27, 2015
  • StopPress Team
APN Outdoor greases its digital wheels (and gives Men's Health a hand) with creative competition

Media companies are continually pushing the strength of their particular medium (or combination of mediums). And one popular way to show off capabilities, get creatives thinking about how to use the medium effectively and line up a few leads is to run a creative competition. NZME has its Advertising Challenge. Adshel ran the Creative Challenge for its charity client Surf Lifesaving NZ. And now APN Outdoor is joining in the fun with Pixel361°, a scheme that invites creative minds to create a digital outdoor campaign to raise awareness of the Men’s Health charity.

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Newcastle Brown Ale wants your brand to blow $4 million with them on a Super Bowl ad

  • PopPress
  • January 13, 2015
  • StopPress Team
Newcastle  Brown Ale wants your brand to blow $4 million with them on a Super Bowl ad

Newcastle Brown Ale has long been know for taking the mickey with their advertising. So much so that it has become a central part of their brand identity. Now they are taking another stab at their favourite target, Super Bowl ads, with possibly their weirdest idea yet.

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Bringing the world together through handwriting

  • PopPress
  • October 14, 2014
  • StopPress Team
Bringing the world together through handwriting

To celebrate the world's 'Universal Pen', Bic has sought to discover the world's 'Universal Typeface' .

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Gleaning wisdom from your futureself

  • PopPress
  • October 9, 2014
  • Jessy Edwards
Gleaning wisdom from your futureself

Want to know what the future looks like in 20 years? What technology you’ll be using? What your house, car or even your kids will be like?

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Five teasings in one day: Tourism New Zealand lures young travellers with extreme quintuple treat

  • Marketing
  • September 23, 2014
  • Callum Sweeney
Five teasings in one day: Tourism New Zealand lures young travellers with extreme quintuple treat

Ever felt the urge to go for a casual skydive, snowboard, mountain bike, bungee and jet boat ride all in under an hour? Did you know that this was even possible? Well, a new video from Tourism New Zealand confirms it most definitely is.

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Digital interaction you can't look away from

  • Web Design
  • September 18, 2014
  • Callum Sweeney
Digital interaction you can't look away from

If you are sick of “having your heart toyed with like a meaningless plaything” in the real world, you now have the opportunity to experience the very same thing in the digital realm, with Wellington/Amsterdam web savants Resn creating an interactive artwork to accompany the song ‘Look Away’ from SBTRKT’s soon to be released album, Wonder Where We Land.

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