Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Steph Creasy, managing director at the Digital Arts Network, has to say.
Marketing, advertising & media intelligence
The Digital Arts Network is just over a year old and TBWA's digital arm is making strides into New Zealand's interactive advertising scene. Siobhan Keogh sits down with managing director Che Tamahori to talk about the challenges and opportunities in New Zealand's digital sector.
Digital Arts Network takes us through a virtual tour of one of the coldest places in New Zealand.
Tourism New Zealand's newest app aims at putting a travel guide in the pocket of every visitor to New Zealand (at least those with iPhones and iPads, for now).
A sold out Digital Day Out kicked off this morning with Catherine Bates from Tourism New Zealand talking about the strategy the organisation is taking to sell New Zealand to the world using The Hobbit.
It's a good year for TVNZ's digital team with the launch of its iOS apps, a partnership with a major TV manufacturer and now 3 million video streams on its Ondemand service.
At the heart of Maori Television's redesigned website is its core mission to revitalise the use of Te Reo in New Zealand. With that in mind the new look site puts an emphasis on its dual-language options.
Digital Arts Network's Ross Howard talks about the year-long development of TVNZ's OnDemand app, building an in-app advertising platform, and the possibilities of integrating major social elements into the product in the near future.
It's been more than a year in the making, but TVNZ has finally launched its OnDemand app for iOS, meaning Shortland Street and Seven Sharp is now viewable across iPhone and iPad.
Haven't had your daily dose of The Hobbit? Then head on over to newzealand.com and take a look at New Zealand redrawn in the spirit of Tolkien thanks to WHYBIN\TBWA and Weta Workshops.