articles tagged 'digital'

Nielsen's Caroline Atford on responding to fragmentation

  • Advertising
  • March 15, 2018
  • Erin McKenzie
Nielsen's Caroline Atford on responding to fragmentation

We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.

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Stuff to close or sell 28 mastheads

  • Media
  • February 21, 2018
  • StopPress Team
Stuff to close or sell 28 mastheads

Stuff has announced a plan to close or sell some of its community and rural newspapers, with 28 mastheads set to be affected.

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SMI figures: total agency spend exceeds $1 billion in 2017

  • Advertising
  • February 13, 2018
  • Erin McKenzie
SMI figures: total agency spend exceeds $1 billion in 2017

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Resn named Agency of the Year at Awwwards

  • Awards
  • February 12, 2018
  • StopPress Team
Resn named Agency of the Year at Awwwards

New Zealand digital agency Resn has been named Agency of the Year for the second year running at the 2018 Awwwards Conference in Berlin.

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You are your own content

  • Voices
  • February 12, 2018
  • Ben Morgan
You are your own content

Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.

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voices

Yahoo is dead. Long live Yahoo! Arnaud Calonne on a year of flux

  • Media
  • February 2, 2018
  • Erin McKenzie
Yahoo is dead. Long live Yahoo! Arnaud Calonne on a year of flux

Not long ago, Yahoo positioned itself as a media company, with Katie Couric on the books and a team of journalists creating original content in this market (as recently as 2013 it housed a digital media team of around 50 staff in this market). Now, after saying farewell to its entire editorial team, saying goodbye to Spark (which switched email providers) being acquired by Verizon for US $4.5 billion and combining it with AOL to form Oath, and rebranding to Yahoo Platforms, it is doubling down on ad tech. Yahoo Platforms head of sales Arnaud Calonne talks about the local digital advertising scene and why there's still room to grow.

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Tante or tente? Toyota explores the danger in similarities

  • Advertising
  • December 12, 2017
  • StopPress Team
Tante or tente? Toyota explores the danger in similarities

Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.

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Creating unique and personal conversations: Soul Machines' Greg Cross on its new creative conversational designer role

  • Technology
  • December 11, 2017
  • Georgina Harris
Creating unique and personal conversations: Soul Machines' Greg Cross on its new creative conversational designer role

Ever wondered what you can do with your creative writing degree? Wonder no more.

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Adshel Day Buying to give flexibility across its network

  • Advertising
  • December 7, 2017
  • StopPress Team
Adshel Day Buying to give flexibility across its network

Adshel New Zealand has announced the launch of Adshel Day buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens by the day.

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QMS launches digital trading platform, acquires New Zealand start-up Digital Commons

  • Advertising
  • December 7, 2017
  • StopPress Team
QMS launches digital trading platform, acquires New Zealand start-up Digital Commons

QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.

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Banks lead in digital experiences, while entertainment and media companies lag behind

  • Media
  • November 28, 2017
  • StopPress Team
Banks lead in digital experiences, while entertainment and media companies lag behind

Software firm SAP’s annual New Zealand Digital Experience Report for 2017 shows that the banking industry leads the way for digital experiences. But the story is not quite as positive for media and entertainment companies.

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Duncan Shand: Why we need to change the channel on the programmatic debate

  • Opinion
  • November 21, 2017
  • Duncan Shand
Duncan Shand: Why we need to change the channel on the programmatic debate

Young & Shand founder Duncan Shand says that much of the debate on programmatic misses the mark because it focuses on only one element of digital advertising.

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Are tertiary qualifications necessary? NZ Talent suggests not

  • Recruitment
  • September 26, 2017
  • Erin McKenzie
Are tertiary qualifications necessary? NZ Talent suggests not

The conversation around education in New Zealand is set to change as more than 100 companies have signed an open letter declaring tertiary qualifications are extraneous for a range of roles within their workplaces. However, a quick look at the marketing, media and communications category shows it's not there yet.

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Moving on from a 'glorified PDF': Goodfolk on reshaping the digital face of Fidelity Life

  • Brand
  • September 21, 2017
  • Erin McKenzie
Moving on from a 'glorified PDF': Goodfolk on reshaping the digital face of Fidelity Life

With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client's willingness to listen to its agencies and the agencies' willingness to understand their client.

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Executive shuffle as NZME sharpens focus on digital

  • Movings/Shakings, brought to you by Marsden Inch
  • August 31, 2017
  • StopPress Team
Executive shuffle as NZME sharpens focus on digital
(left to right: Matt Headland, Laura Maxwell, Matthew Wilson)

NZME has announced the launch of a new digital business unit as the company looks to grow its online audiences and revenue. And this strategic move has resulted in a number of executive changes in the business.

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