Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.
Marketing, advertising & media intelligence
Creating unique and personal conversations: Soul Machines' Greg Cross on its new creative conversational designer role
Ever wondered what you can do with your creative writing degree? Wonder no more.
Adshel New Zealand has announced the launch of Adshel Day buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens by the day.
QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.
Software firm SAP’s annual New Zealand Digital Experience Report for 2017 shows that the banking industry leads the way for digital experiences. But the story is not quite as positive for media and entertainment companies.
Young & Shand founder Duncan Shand says that much of the debate on programmatic misses the mark because it focuses on only one element of digital advertising.
The conversation around education in New Zealand is set to change as more than 100 companies have signed an open letter declaring tertiary qualifications are extraneous for a range of roles within their workplaces. However, a quick look at the marketing, media and communications category shows it's not there yet.
With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client's willingness to listen to its agencies and the agencies' willingness to understand their client.
NZME has announced the launch of a new digital business unit as the company looks to grow its online audiences and revenue. And this strategic move has resulted in a number of executive changes in the business.
From banner ads to crowdcultures, TRA's Tim Gregory takes a historic perspective at what's worked and what's hasn't in digital marketing.
After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.
It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.
Three years, ago, Grant Hyland founded the digital media services company KBR Digital and recruited digital planner Lucy Columbus as his first hire. Since then, the team has expanded to nine. And they believe there's still more to come.
MediaWorks' radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that's set to go live in January.
Recruitment ads targeted at 'passive job seekers' could help employers avoid a mountain of irrelevant CVs
The digital age has made us accustomed to the pairs of shoes and gym memberships that follow us around the internet taunting us to respond, but are we ready for job ads to pop up while we browse? Recruitment advertising specialist Big Splash is using programmatic advertising in recruitment to help companies target ideal candidates and take the stress out of trawling through irrelevant CVs.