New technology means there's a demand for new ways to tell stories, says TRA head of design Kate Snushall.
Marketing, advertising & media intelligence
Last week, international shoe brand Nike celebrated 30-years of its Air Max shoes by teaming up with a group of young New Zealand creatives who it picked to push the envelope of design and showcase what they do best. One of those selected was illustrator Andrew J Steel, who picked up his pen and created some magic for the brand. Elly Strang talks to him about what it’s like to work with a global brand like Nike, and what’s next on the horizon.
Woollen shoe company Allbirds may now be a major international brand, but it’s not forgetting its Aotearoa roots – at least not if its role in a recent eight-day festival in Wellington is any indication.
Nespresso, News Works, Notable and Noted—won't someone stop with all the N's?
Pandora, Paperboy and Ponsonby Business Association—won't someone stop with all the P's?
Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.
Following the devastating Kaikoura earthquakes, Christchurch design studio McCarthy is hoping to raise some money for the community with its project Cards for Kaikoura, which launches on Wednesday.
A colourful pathway, cartoon sheep and woollen shoes were just some of the stars at this year's edition of the Best Awards. It was another reminder of the talented designers working across virtually every industry in New Zealand. Here's a rundown of the winners.
The gargantuan list of finalists for this year’s edition of the Best Awards has been announced, and it reads like a veritable encyclopedia of the finest design developed in New Zealand over the last year.
Coffee retailer and Auckland-based café Kokako put Design Dairy in charge of creating beautiful packaging for a limited edition coffee release. Here's a peek at the vibrant design.
Listening objectively without judgment and arbitrary tinkering creates a perspective that breeds fertile creativity, writes Brian Slade.
Big changes are afoot for Fairfax if the ComCom approves the application to merge with NZME. But small changes are also afoot, judging by the slightly modified Stuff logo.
Woods Creative helps tell the story of art and tradition in the Cook Islands by designing a locally written book
Tauranga-based agency Woods Creative has collaborated with the University of the South Pacific and designed what is believed to be the first detailed book on the Cook Islands' rich traditions, art and architecture written from a local perspective. Here's a look at some of the creative.
Every summer, between 50,000 and 80,000 bees buzz around a single hive, contributing to the tedious process of producing honey. The collaboration and attention to detail required to produce even a teaspoon of the golden substance undoubtedly makes this one of the most intricate examples of design in the natural world. And this is something that newly launched honey brand Lumojo has attempted to reflect in the artistic and minimalist packaging of its new honey range via Alt Group. PLUS: we delve into the apparent increase of ‘premium’ products and take look at the honey industry in New Zealand.
The Christchurch Arts Centre recently brought in creative duo Ben and Libby Crawford to rethink its branding.