After 167 years in business, TSB's undergone a customer-driven makeover by shortening its name and redesigning its logo. And to launch its new identity, the bank's rolled out a new advertising campaign via Special Group and Finch.
Marketing, advertising & media intelligence
One thing book purists can all agree on is that nothing quite compares to the touch, look and feel of a paperback book. Luckily, for those aficionados, there’s an entire New Zealand awards ceremony dedicated to their design. Here are some of our favourites.
Ecostore has branched out of cleaning and personal care products to launch its new skincare range with the help of Special Group.
For most of us city dwelling folk, Phantom Billstickers’ much-lauded Poetry Project—the poster company’s ongoing mission to have verbal inspiration dotted around unassuming urban settings—has become a familiar and welcome sight. Now, with the Phantom Art Project, the company’s looking to extend the initiative's ethos to showcase the best of local visual talent.
New technology means there's a demand for new ways to tell stories, says TRA head of design Kate Snushall.
Last week, international shoe brand Nike celebrated 30-years of its Air Max shoes by teaming up with a group of young New Zealand creatives who it picked to push the envelope of design and showcase what they do best. One of those selected was illustrator Andrew J Steel, who picked up his pen and created some magic for the brand. Elly Strang talks to him about what it’s like to work with a global brand like Nike, and what’s next on the horizon.
Woollen shoe company Allbirds may now be a major international brand, but it’s not forgetting its Aotearoa roots – at least not if its role in a recent eight-day festival in Wellington is any indication.
Nespresso, News Works, Notable and Noted—won't someone stop with all the N's?
Pandora, Paperboy and Ponsonby Business Association—won't someone stop with all the P's?
Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.
Following the devastating Kaikoura earthquakes, Christchurch design studio McCarthy is hoping to raise some money for the community with its project Cards for Kaikoura, which launches on Wednesday.
A colourful pathway, cartoon sheep and woollen shoes were just some of the stars at this year's edition of the Best Awards. It was another reminder of the talented designers working across virtually every industry in New Zealand. Here's a rundown of the winners.
The gargantuan list of finalists for this year’s edition of the Best Awards has been announced, and it reads like a veritable encyclopedia of the finest design developed in New Zealand over the last year.
Coffee retailer and Auckland-based café Kokako put Design Dairy in charge of creating beautiful packaging for a limited edition coffee release. Here's a peek at the vibrant design.
Listening objectively without judgment and arbitrary tinkering creates a perspective that breeds fertile creativity, writes Brian Slade.