articles tagged 'design'

Local artist Andrew J Steel fuses art with Nike shoes

  • Advertising
  • April 5, 2017
  • Elly Strang
Local artist Andrew J Steel fuses art with Nike shoes

Last week, international shoe brand Nike celebrated 30-years of its Air Max shoes by teaming up with a group of young New Zealand creatives who it picked to push the envelope of design and showcase what they do best. One of those selected was illustrator Andrew J Steel, who picked up his pen and created some magic for the brand. Elly Strang talks to him about what it’s like to work with a global brand like Nike, and what’s next on the horizon.

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‘We’re more a house of brands than a branded house’ – Garage Project co-founder Jos Ruffell

  • Marketing
  • February 3, 2017
  • Jihee Junn
‘We’re more a house of brands than a branded house’ – Garage Project co-founder Jos Ruffell

Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.

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Chucking out the old Stuff

  • PopPress
  • June 10, 2016
  • StopPress Team
Chucking out the old Stuff

Big changes are afoot for Fairfax if the ComCom approves the application to merge with NZME. But small changes are also afoot, judging by the slightly modified Stuff logo.

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Lumojo looks to make a buzz in the honey market with elegant design

  • Design
  • February 25, 2016
  • Holly Bagge
Lumojo looks to make a buzz in the honey market with elegant design

Every summer, between 50,000 and 80,000 bees buzz around a single hive, contributing to the tedious process of producing honey. The collaboration and attention to detail required to produce even a teaspoon of the golden substance undoubtedly makes this one of the most intricate examples of design in the natural world. And this is something that newly launched honey brand Lumojo has attempted to reflect in the artistic and minimalist packaging of its new honey range via Alt Group. PLUS: we delve into the apparent increase of ‘premium’ products and take look at the honey industry in New Zealand.

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