Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.
Marketing, advertising & media intelligence
L&P has always been an irreverent voice among New Zealand brands, and this trend has now been continued under new agency DDB.
This week The Warehouse, Fresh, and Fire and Emergency NZ show us how it's done.
The Warehouse has announced a significant shift in its retail strategy via a new campaign developed by DDB and shot by production company Goodoil. According to the campaign, the company will no longer have short-term discounts, instead offering set low prices every day.
A round of applause for Ecostore, Flick Electric and Jockey New Zealand.
2degrees chief marketing officer Roy Ong has confirmed the appointment of DDB as the telco’s new brand agency.
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
As Cannes wrapped up over the weekend, local agencies Colenso BBDO, DDB and Y&R pulled in their final Lions across the Creative Effectiveness, Integrated, Film and Radio categories.
DDB, Colenso BBDO and Y&R NZ are all in the running as the finalists for the Radio, Film Craft, Film and Creative Effectiveness are announced.
With Cannes kicking off over the weekend, New Zealand agencies are set to fill their suitcases with Lions – and already celebrating is Colenso BBDO, which has scored a Gold Lion in Cannes Health and Wellness category for its Fonterra ‘Milk Slams’ campaign.
UPDATE: Auckland Council confirms Clemenger Group, Federation and Ogilvy & Mather as its new partners
Update: Auckland Council has released an official statement regarding its pitch process, confirming that Clemenger Group, Federation, and Ogilvy & Mather will be providing its advertising and media services from 1 July. PLUS: MBM and OMD will be taking over the media side.
A round of applause to Fly Buys, Men's Health Trust, McDonald's and Roadshow Films.
Insurance advertising is known for watching as disaster strikes, leaving those in the audience without protection feeling guilty. But in a new approach, AA Insurance and DDB have left audiences feeling hungry and mushy.
Why did the chicken cross the road? To find out the truth about McDonald's free range eggs in a new campaign by McDonald's by DDB, OMD, Mango and 90 Seconds.
It's Mother's Day next weekend, and Lotto is bringing our attention to all the things that magically happen thanks to the unspoken efforts of mum.