DB Breweries has announced the appointment of Red Star at Dentsu Aegis Network as its media agency of record. PLUS: Carat has been named the leading media agency in New Zealand when it comes to new business wins for 2017, according to R3.
Marketing, advertising & media intelligence
DB Breweries has taken a humorous approach to the divide between lager and craft beer drinkers to launch its new product DB Export Hop Lager.
A number of agencies are currently vying for the DB Breweries account.
With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.
As offices wind down and the summer sun takes full effect, a number of brands are giving timely warnings to drink responsibility and stay safe.
While there's plenty of growth in the local cider market, it's still suffering from a bit of an image problem, particularly among Kiwi men who prefer beverages on the drier side of the scale. And DB Breweries is on a mission to change that with a new product and big brand ad featuring an omniscient narrator who reveals a bit too much.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
When men drink beer they come up with great ideas, according to a new DB Export commercial by Colenso BBDO which celebrates mans’ greatest creations from the pyramids of Giza to the “plastic bits at the end of shoe laces”.
Industry happenings at NZME, Lotto NZ, Skoda, Film Construction, Vodafone and DB Breweries.
The legacy of Tui largely owes its existence to the fact that its founder Henry Wagstaff was so bad at cheesemaking that he was fired from the cheese shop where he worked. Given that his questionable fermentation tactics didn’t work for dairy products, Wagstaff took the logical step of applying them to hops and barley instead. As it turns out, Wagstaff was something of a not-so-bearded, brewing Da Vinci and by 1889 his skills had earned him enough money to build the brewery in Mangatainoka.
Watching the promotional launch of DB Export Citrus left everyone here at StopPress longing for the neck-warming mullets, fiery wells and soothing Latin charms that pervaded the Export Dry, Gold and 33 TVCs.
Judging by the prevalence of orange T-shirts at the recent T20 match between the West Indies and the Black Caps, it’s clear that cricket fans are very keen to get their hands (or hand) on one of 12 cash prizes of $100,000 that Tui is giving to spectators who make a one-handed catch while at the West Indian and Indian T20 and ODI games during the 2013/14 season.
They say anyone who lives inside glass houses shouldn't throw stones. But what would 'they' know. So, in honour of petty pedants everywhere—and with a healthy dose of there but for the grace of God go us—here are a few entertaining/head smacking typos we've noticed recently.
The ham has run out, the afternoon naps are no more and the working masses are now mostly staring forlornly at their screens once again. Here are some of the moves and shakes that occurred before, during and after the Great New Zealand Slow Down, including new things for Guy Cousins, Renee Parsons, Kenny Yeon, Starseed PR, Bullseye, Senate, Mi9, and DB Breweries.
...as the Craft Shop gets more animated, Promapp welcomes a new marketing manager, PR peeps get more cred, Y&R gets even more creative, Dialogue Partners is less Bland, and down south changes are a brewin' at DB, and Southland Times' new GM thanks Codd.
... with ACP Media, Sugar, DB Breweries and Alcatel-Lucent all issuing a few new swipe cards.