articles tagged 'DB'

Ads of the Week: 23 January

  • TVC of the Week
  • January 23, 2018
  • StopPress Team
Ads of the Week: 23 January

Take a bow DB Breweries, Sanitarium and Toyota.

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Colenso BBDO continues its mission to save the world with 42 Below

  • Advertising
  • June 9, 2017
  • StopPress Team
Colenso BBDO continues its mission to save the world with 42 Below

42 Below and Colenso BBDO are tackling the not-so-crucial issue of cocktail-garnish-waste by making soap from discarded lemons.

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Trial by social media: do DB and Toyota's pulled ads set a worrying precedent?

  • Advertising
  • February 23, 2016
  • Damien Venuto
Trial by social media: do DB and Toyota's pulled ads set a worrying precedent?

DB and Toyota recently pulled ads in response to social media commenters expressing concerns that the creative was inappropriate. So is this an example of the industry self-regulating or is the angry mob creating a culture of fear among advertisers?

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Saatchi & Saatchi and Tui part ways (for now), Colenso wins some project work

  • Advertising
  • January 12, 2016
  • Damien Venuto
Saatchi & Saatchi and Tui part ways (for now), Colenso wins some project work

Tui has ended its creative partnership with Saatchi & Saatchi, appointing Colenso BBDO to take charge of a new creative project.

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Summer brews or bad news: HPA continues with 'Not Beersies'

  • Marketing
  • January 11, 2016
  • StopPress Team
Summer brews or bad news: HPA continues with 'Not Beersies'

While there has been a long-held perception that beer increases confidence, wit and the attractiveness of other people (okay, maybe this part is still true), the comforting alcohol blanket has gradually been pulled away over the years to reveal the sobering truth, that too much beer is more likely to make the drinker stumbly, belchy and obnoxious. The Health Promotion Agency and FCB have played on this with the year-old campaign ‘Not Beersies’, which champions the benefits of switching that beer for a water, launching a new ad to coincide with the beer-heavy summer period.

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voices

TVCs of the Week: 8 December

  • TVC of the week
  • December 8, 2015
  • StopPress Team
TVCs of the Week: 8 December

We bow humbly before DB Breweries, Toyota, Hunter Furniture and SBS Bank this week.

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Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour

  • Advertising
  • April 21, 2015
  • Ben Fahy
Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour

Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they're now playing the emotional card. PLUS: How the changes have impacted the booze business.

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Movings/Shakings: 6 November

  • Movings/Shakings, brought to you by Marsden Inch
  • November 6, 2013
Movings/Shakings: 6 November

Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand's top workplaces.

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Movings/Shakings: 4 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 4, 2013
  • StopPress Team
Movings/Shakings: 4 October

DB's new marketing director, changes at Lion, DraftFCB recognised as one of the country's best workplaces, Cooney heads for Swaytech, Media Design School grads go fulltime at Sugar & Partners, Marc Ellis swaps More for less and Auckland Airport brings a digital boffin into the fold.

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Movings/Shakings: 24 September

  • Movings/Shakings, brought to you by Marsden Inch
  • September 24, 2013
  • StopPress Team
Movings/Shakings: 24 September

BNZ adds an experienced banking campaigner, Network Communications brings back a 'PR explorer', Sky names its new government glad-hander, changes at DB, new Peads and finalists named for PRINZ Communicator of the year.

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Show your dedication using DB and Colenso's new Facebook campaign

  • Social Media
  • July 30, 2013
  • StopPress Team
Show your dedication using DB and Colenso's new Facebook campaign

Men, show your dedication for your significant others by using DB Breweries Facebook app to let them know – with a video.

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The rise of cider: Rekorderlig's classy Swedish pop-up aims to shift Kiwi perceptions around fermented fruit

  • Marketing
  • July 18, 2013
  • Ben Fahy
The rise of cider: Rekorderlig's classy Swedish pop-up aims to shift Kiwi perceptions around fermented fruit

Rekorderlig Cider has brought a piece of Scandinavia to Auckland's Shortland St with the arrival of a Swedish-themed bar and restaurant that will be open to the public for just ten days. All up, around $400,000 was spent on constructing and promoting the tree filled, wood-panelled Winter Garden. And when you look at the growth of cider in New Zealand and around the world, that seems like a pretty good investment.

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Awards rewards: Dave Shoemack

  • TVNZ-NZ Marketing Awards
  • May 8, 2013
  • StopPress Team
Awards rewards: Dave Shoemack

As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here's what Dave Shoemack, ex-DB Export marketing manager and now global marketing manager for Heineken's Sol brand, had to say.

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Export and Colenso ad celebrates men's devotion to their better halves – through low carb beer

  • Advertising
  • April 19, 2013
  • Sim Ahmed
Export and Colenso ad celebrates men's devotion to their better halves – through low carb beer

DB Breweries' latest Export 33 TVC celebrates the hard work men put in to looking good for their significant others by drinking low carb beer.

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Colmar Brunton brings the store to the screen with virtual shopping

  • Marketing
  • February 28, 2013
  • Ben Fahy
Colmar Brunton brings the store to the screen with virtual shopping

Understanding what gets consumers buying is a core marketing skill, but in the world of retail, experimentation is often limited to a few variables—and expensive. So Colmar Brunton has launched a new product called CXS, or Customer Xperience Simulation, to solve those issues by allowing products and shopper marketing campaigns to be tested virtually.

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