In 2012, Dave Schiff started ad agency Made in a coffee shop in Boulder, Colorado with two friends. They had no money, no clients and no idea how to run a business. Just three years later Made has more than 40 employees with a client list including a host of internationally recognised brands. And this week, Schiff is in Auckland to speak at Project15 on modern disruption and cause-based advertising.
Made Movement is a new US agency that claims to have redefined the ad agency model, is run by ex-Crispin Porter + Bogusky brains Dave Schiff, John Kieselhorst, Scott Prindle and, more recently, Alex Bogusky and focuses solely on promoting American-made products. So can such a model exist in New Zealand? Are we seeing a similar consumer shift to locally made, craft focused and sustainably driven products? And how is this affecting where global brands are going? AUT is giving Kiwi marcomms folk a chance to hear Made’s creative chief Dave Schiff answer those questions with a free live-streamed event on Friday 18 October.