articles tagged 'Damon Stapleton'

The wisdom of taxi drivers

  • Voices
  • June 16, 2017
  • Damon Stapleton
The wisdom of taxi drivers

What makes a conversation memorable? Damon Stapleton believes the answer might lie in the words of a few taxi drivers he's encountered over the last 20 years.

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topics
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

First Jesse, now Dylan: Lotto tells its philanthropic story through the medium of junior football

  • Advertising
  • April 3, 2017
  • StopPress Team
First Jesse, now Dylan: Lotto tells its philanthropic story through the medium of junior football

Lotto New Zealand has a long history of selling more tickets by focusing on the joy of the big win. But, more recently, it's also tried to sell more tickets by focusing on the joy of giving, promoting the fact that those tickets help fund various community projects around the country. Last time it was Jesse Mulligan telling some of those stories. Now it's turned to a young, fictional football player called Dylan who sees his life change with a single kick of the ball.

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voices

How are infomercials still a thing?

  • Advertising
  • January 28, 2016
  • Damien Venuto
How are infomercials still a thing?

Do you find yourself watching infomercials late at night? Do you wonder how they can possibly still be a thing? Would you be surprised to hear that a company producing infomercials is one of the biggest media spenders in New Zealand? If you answered 'yes' to any of these questions (or even if you didn't), then this is the story for you.

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The premature death of persuasion

  • Advertising
  • November 12, 2015
  • Damon Stapleton
The premature death of persuasion

With the advent of automated buying, there's a growing consensus that marketing communications need to be short and snappy. But after walking in on four young creatives huddled around a laptop, DDB chief creative officer Damon Stapleton learnt that longer form storytelling is far from dead.

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The great comfort of bad Super Bowl ads

  • Advertising
  • February 13, 2015
  • Damon Stapleton
The great comfort of bad Super Bowl ads

Damon Stapleton reckons just 15 percent of the 100 or so Super Bowl ads could be classified as any good. And, given the pressure on agencies and clients to produce great work, that's not such a good hit rate. But he believes the idea that being weird is a far greater sin than being average is one of the major reasons.

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