articles tagged 'customer loyalty'

'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research

  • Voices
  • April 20, 2017
  • Ben Morgan
'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research

Accenture's Ben Morgan argues that it's important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.

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