Colenso BBDO has announced a new agency model, with a focus on creative collaboration, clients’ customers and new ways of working.
Marketing, advertising & media intelligence
Three to seven seconds... that's the amount of time a consumer first engages with a product on the shelf, the amount of time a product has to appeal and be chosen by the buyer. As a result, how a product’s packaging looks and feels is a vital part on the path to purchase.
Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.
TRA consultant Vanisha Narsey sheds light on the importance of website, app and prototype testing by divulging a few first date stories.
Who said the customer is always right? For years customer service workers have had to deal with rude customers, receiving abuse with smiles on their faces, because of that silly old saying which has been beaten into them by their superiors. But Tesla has just proved that for its brand, the saying is irrelevant, and if the customer is going to throw a paddy, then it ain't going to get the goods.